Comedian Andrew Schulz discusses alternative approach to late-night comedy

Comedian Andrew Schulz said shorter video clips that appeal to wider audiences are often having more success than traditional late-night comedy shows.

“Late-night is so skewed, and I already know what they're going to say before [they say it],” Schulz told Hill.TV this week, adding that most shows run for an hour and cater to a specific demographic or political leaning.

Schulz said he decided against the traditional comedy script when he produced his own special and released it in small clips for free on YouTube. He said those videos have racked up more views than established shows like NBC's "The Tonight Show Starring Jimmy Fallon."

The new model, he said, has redefined how companies and comedians interact with their viewers.