Former Sanders adviser: Biden did not do enough 'intentional organizing' in Florida Latino community

Chuck Rocha, a former senior adviser to Sen. Bernie SandersBernie SandersHillicon Valley: Amazon wins union election — says 'our employees made the choice' On The Money: Biden .5T budget proposes major hike in social programs | GOP bashes border, policing provisions Overnight Defense: Biden proposes 3B defense budget | Criticism comes in from left and right | Pentagon moves toward new screening for extremists MORE’s (I-Vt.) presidential campaign, said Wednesday that President TrumpDonald TrumpRomney blasts end of filibuster, expansion of SCOTUS McConnell, GOP slam Biden's executive order on SCOTUS US raises concerns about Iran's seriousness in nuclear talks MORE’s electoral success in Florida can partly be attributed to the reelection campaign’s early and sustained outreach to Cuban and other Latino voters in the state, adding that the Biden team did not start early enough to provide an “alternative narrative.” 

“Intentional organizing, intentional work. That’s exactly what Donald Trump did. They stayed laser-focused on these Cubans, and everything they did worked off of each other,” Rocha said in an appearance on Hill.TV’s “Rising.”

“Donald Trump started Spanish-language advertising in Miami to these Cubans and Latinos statewide ... in the middle of June, while Joe BidenJoe BidenBiden taps California workplace safety leader to head up OSHA Romney blasts end of filibuster, expansion of SCOTUS US mulling cash payments to help curb migration MORE didn’t get that started until almost the end of July,” Rocha explained. “So, he had a six-week head start, and his ads were always never how great Donald Trump is for Latinos, it was always, ‘Can you really trust Joe Biden?’ ”

Rocha said that many of the Trump campaign’s advertisements argued that a Biden presidency could lead to a socialist United States, reinvigorating fears among Cubans who remember the history of Fidel Castro’s socialist regime in Cuba. 

Rocha added, “when you have this unique ecosystem of these Cubans in Miami on these radio programs, these YouTube stations, and on the media that they listen to down here where you have these talk show hosts who are then amplifying everything that Trump’s doing, even though some of it’s misinformation ... there was not an alternative narrative over that time period.”

The Associated Press called the race in Florida for Trump early Wednesday, with 96 percent of estimated votes reporting that Trump led with roughly 51 percent of the vote to Biden’s 48 percent. While Biden won Miami-Dade County, his margin was significantly smaller than that of Hillary ClintonHillary Diane Rodham ClintonPelosi planned on retiring until Trump won election: report Pence autobiography coming from Simon & Schuster Amanda Gorman makes the cover of Vogue MORE in 2016. 

Watch Rocha’s interview above.