Dem pollster: Voters OK with raising taxes if it's presented as leveling the playing field

Democratic pollster Nancy Zdunkewicz on Monday said voters are OK with candidates saying they'll raise taxes, as long as it's presented as leveling the playing field.

"Raising taxes is actually popular," Zdunkewicz, managing editor at Democracy Corps, told Hill.TV's Joe Concha on "What America's Thinking."
 
"If you look in 2008, I remember it was around the time of Joe the Plumber as well, there was this entire debate about whether or not it was a good idea to run on raising taxes," she said. "But Obama ran on raising taxes, and won on taxes, too."
 
"Leveling the playing field is a much more effective way of talking about inequality, because when people don't understand what inequality means, it could be racial inequality, it could be gender inequality, it could be income inequality," she added. "The solution to all of it is leveling the playing field."
 
Zdunkewicz said the phrase "leveling the playing field" is commonly used by voters, which is why it resonates with them.
 
"If you're leveling the playing field by raising taxes on the rich and corporations so they pay their fair share, I haven't seen a poll in my memory where voters haven't said a majority of voters said that that was a good idea," she said.
 
Her comments follow a Fox News poll released last week that showed ObamaCare was more popular among voters than the Republican-backed tax law, which cut taxes for corporations and wealthy individuals, along with with more modest reductions for middle-class and low-income families.

— Julia Manchester