Pollsters moving toward internet polling, says analyst

Analyst Karlyn Bowman said in an interview that aired Thursday on Hill.TV's "What America's Thinking" that internet polling is becoming more popular among pollsters amid issues with surveys conducted via cellphone. 

"There are a lot of serious methodological challenges for this business. I sometimes wonder if we're going to be redundant in another decade, but I think the polling business is pretty robust," Bowman, a senior fellow at the American Enterprise Institute, told Hill.TV's Joe Concha. 

"With that said, [pollsters] have a lot of serious challenges, and the cellphone-landline challenge is just one. That's why a lot of pollsters are moving to internet polling. We're seeing a lot more of that than we did five years ago. it's cheaper for them," she continued, adding that she predicted there will still issues with internet polls. 

Ruy Teixeira, a senior fellow at the Center for American Progress, said changes in technology are an ongoing struggle for pollsters. 

"It's a rolling problem for the polling industry, dealing with both changes in technology and changes in behavior," Teixeira said. "And they're on it, but they're hardly perfect, and they've got to keep adjusting to keep account of these changes."

— Julia Manchester