GOP pollster says Republican campaigns will focus on 'voter self-interest'

GOP candidates in 2020 need to focus on "voter self-interest" in areas where President TrumpDonald John TrumpJimmy Carter: 'I hope there's an age limit' on presidency White House fires DHS general counsel: report Trump to cap California trip with visit to the border MORE is unpopular, Republican strategist B.J. Martino told Hill.TV's "What America's Thinking" on Wednesday.

"From our perspective, in places where we know the president's numbers are not that great right now, or where these opinions hold sway, it's about making sure we're pointing back to voter self-interest," Martino, a partner at the Tarrance Group, told Hill.TV's Jamal Simmons. 

"Saying, 'Hey, the things that we have done has made sure that the economy is continuing to move forward. America remains safe and secure. I'm focusing on issues that matter to you and your individual life,'" he added. "Regardless of how you feel about the personal qualities and characteristics of the president, vote on your pocketbook, vote on your own self-interest."

While the economy has expanded during Trump's presidency, the progress has not broadened his approval rating among the majority of voters.

A new Hill-HarrisX survey released Wednesday found that 45 percent of registered voters said they approved of Trump's job performance, while 55 percent disapproved.

— Julia Manchester