Pollster says Dem primary candidates need to portray themselves as vehicles for change

Pollster Mallory Newall said on Wednesday that 2020 Democratic presidential primary candidates need to come off as being a vehicle for change in Washington, distancing themselves from the party's establishment. 

"There's certainly an appetite for change, and whether that is a woman candidate, or a candidate of color, or a candidate that portrays themselves most effectively as being outside of the establishment, even though many of these candidates currently serve in Washington, and are certainly a part of the establishment," Newall, research director at Ipsos Public Affairs, told Hill.TV's Jamal Simmons on "What America's Thinking." 

"It's about how they communicate themselves as being that outsider, that change agent, to Democratic primary voters, which you have to remember is a very, very small section, we're talking 15 percent of the total country here," she continued. 

Recent polling shows former Vice President Joe BidenJoseph (Joe) Robinette BidenButtigieg says he wouldn't be opposed to having Phish play at his inauguration Poll: Buttigieg surges into contention with Biden, Sanders Buttigieg to fundraise in DC with major Obama, Clinton bundlers next month: report MORE, who has yet to officially launch a presidential bid, and Sen. Bernie SandersBernard (Bernie) SandersButtigieg says he wouldn't be opposed to having Phish play at his inauguration Sanders announces first endorsements in South Carolina Poll: Buttigieg surges into contention with Biden, Sanders MORE (I-Vt.) leading the pack in the Democratic primary with well over a dozen candidates competing. 

While both men have spent decades in Washington, Sanders is seen as a progressive, anti-establishment candidate, who has branded himself a democratic socialist. 

A Des Moines Register/CNN/Mediacom poll published earlier this week found that 56 percent of potential Iowa caucusgoers said they would be satisfied with a candidate who wants the U.S. to lean in a more socialist direction. 

— Julia Manchester