Dem pollster says female candidates viewed more negatively on campaign trail

Voters tend to view women more negatively when they are running for office, Democratic pollster Nancy Zdunkewicz said in an interview that aired Thursday on Hill.TV.

"Once they start to run, their negatives jump up," Zdunkewicz told host Jamal Simmons on Wednesday. "Once they're in office, [they have] high approval ratings, and people think that they're doing a great job. But when they're seeking a higher office, people are a little bit more tepid in the feelings that they have towards them."

A historic number of women ran for office in 2018, making significant gains in Congress and in statehouses across the country on Election Day.

Women are also poised to play a major role in the 2020 presidential campaign, with candidates like Democratic Sens. Kirsten GillibrandKirsten GillibrandSanders seeks spark from Ocasio-Cortez at Queens rally Overnight Defense — Presented by Boeing — House passes resolution rebuking Trump over Syria | Sparks fly at White House meeting on Syria | Dems say Trump called Pelosi a 'third-rate politician' | Trump, Graham trade jabs Senate confirms Trump's Air Force secretary pick MORE (N.Y.), Kamala HarrisKamala Devi HarrisSaagar Enjeti: Warren, Buttigieg don't stand a chance against Trump Warren overtakes Sanders in new poll The Hill's 12:30 Report: Trump faces backlash for comparing impeachment to 'lynching' MORE (Calif.), Elizabeth WarrenElizabeth Ann WarrenOvernight Health Care — Presented by Partnership for America's Health Care Future — ObamaCare premiums dropping for 2020 | Warren, Buttigieg shift stances on 'Medicare for All' | Drug companies spend big on lobbying Mellman: Trumping peace and prosperity On The Money: Waters clashes with Trump officials over 'disastrous' housing finance plan | Dems jump into Trump turf war over student loans | House passes bill targeting anonymous shell companies MORE (Mass.) and Amy KlobucharAmy Jean KlobucharHillicon Valley: Zuckerberg would support delaying Libra | More attorneys general join Facebook probe | Defense chief recuses from 'war cloud' contract | Senate GOP blocks two election security bills | FTC brings case against 'stalking' app developer Senate Republicans block two election security bills Warren overtakes Sanders in new poll MORE (Minn.) all seeking the chance to challenge President TrumpDonald John TrumpGraham to introduce resolution condemning House impeachment inquiry Support for impeachment inches up in poll Fox News's Bret Baier calls Trump's attacks on media 'a problem' MORE in the general election.

However, media coverage of male and female candidates has been uneven, according to a recent study.

An analysis of 130 articles from mainstream news organizations by Northeastern University's School of Journalism found that female candidates were being treated more negatively than their male counterparts.

— Julia Manchester