Man fired after video of him asking black woman for ID at community pool goes viral

A man was fired from his company after a now-viral video captured an altercation in which the man called the police on a black woman because he wanted her to verify that she had access to a neighborhood pool. 

"We are aware of a terrible incident involving the actions of one of our employees outside the workplace," Sonoco, a global packaging solutions supplier, said in a statement.

ADVERTISEMENT

"The well-documented incident, which involves activities at a neighborhood pool over the 4th of July, does not reflect the core values of our Company, and the employee involved is no longer employed by the company in any respect." 

The video, which was uploaded on Wednesday and had 4.3 million views by Friday morning, shows police trying to diffuse a situation at a North Carolina community pool. 

The woman, who says she was at the pool with her son, accuses the man of racial profiling. A police officer responds that the allegation would need to be “a civil dispute.”

In the video, the woman also proves she has access to the community pool and asks the man to apologize. He replies that an address "would be fine."

“Yeah, they kind of make their way around sometimes, is the only challenge. But that’s good enough for me today," the man can be heard saying after her pool card grants her access to the facility. 

In response to the video, social media users began using the hashtag #IDAdam, referring to a name the woman can be heard calling the white man in the video.