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Trump SoHo Hotel becomes The Dominick Hotel

Trump SoHo Hotel becomes The Dominick Hotel
© Getty Images

The Trump SoHo Hotel as of Thursday will now be called The Dominick Hotel, a rebranding move that comes after the property had a hard time drumming up business as a result of President TrumpDonald TrumpHead of firms that pushed 'Italygate' theory falsely claimed VA mansion was her home: report Centrists gain foothold in infrastructure talks; cyber attacks at center of Biden-Putin meeting VA moving to cover gender affirmation surgery through department health care MORE's involvement in politics, according to reports.

The Trump Organization, which licensed its name for the hotel, reportedly cut ties with the property last month.

“Today, effectively, is our last day as Trump SoHo,” Nicole Murano, director of marketing and communications of the Manhattan hotel, told the International Business Times on Wednesday.

The decision came after former clients such as basketball star LeBron James and other NBA teams refused to stay at the hotel last year, leading the price of hotel rooms to continue to drop throughout the year, the International Business Times reported.

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The New York hotel follows a handful of other properties that have also made moves to distance their business from the Trump organization, including properties in Panama and Toronto. 

An affiliate of CIM Group, which has owned the property since 2014, will run the business. They say prior reservations at the hotel will still be kept.

The hotel, once featured on Trump's reality show "The Apprentice," has previously drawn scrutiny for its alleged ties to Russian and Kazakh oligarchs running a money laundering scheme, according to reports.

Ivanka TrumpIvanka TrumpUkraine sanctions two businessmen tied to Giuliani Michael Cohen predicts Trump will turn on family after revelation of criminal probe Eric Trump buys .2M home near father's golf club in Florida MORE and Donald Trump Jr.Don TrumpDonald Trump Jr. joins Cameo Book claims Trump family members were 'inappropriately' close with Secret Service agents Trump Jr. shares edited video showing father knocking Biden down with golf ball MORE also reportedly piqued the interest of the Manhattan District Attorney’s office, which had once reportedly begun building a case against President Trump's children for misrepresenting the hotel's business success to potential buyers.