The Trump SoHo Hotel as of Thursday will now be called The Dominick Hotel, a rebranding move that comes after the property had a hard time drumming up business as a result of President Trump’s involvement in politics, according to reports.

The Trump Organization, which licensed its name for the hotel, reportedly cut ties with the property last month.

“Today, effectively, is our last day as Trump SoHo,” Nicole Murano, director of marketing and communications of the Manhattan hotel, told the International Business Times on Wednesday.

The decision came after former clients such as basketball star LeBron James and other NBA teams refused to stay at the hotel last year, leading the price of hotel rooms to continue to drop throughout the year, the International Business Times reported.{mosads}

The New York hotel follows a handful of other properties that have also made moves to distance their business from the Trump organization, including properties in Panama and Toronto. 

An affiliate of CIM Group, which has owned the property since 2014, will run the business. They say prior reservations at the hotel will still be kept.

The hotel, once featured on Trump’s reality show “The Apprentice,” has previously drawn scrutiny for its alleged ties to Russian and Kazakh oligarchs running a money laundering scheme, according to reports.

Ivanka Trump and Donald Trump Jr. also reportedly piqued the interest of the Manhattan District Attorney’s office, which had once reportedly begun building a case against President Trump’s children for misrepresenting the hotel’s business success to potential buyers.

Tags Donald Trump Donald Trump Jr. Ivanka Trump Manhattan SoHo The Trump Organization

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