Trump’s tweets having less impact, analysis shows

President Trump’s Twitter interaction rate fell significantly in the eight months following his election and declined further in 2019, according to an analysis of data by CrowdTangle reported by Axios.

Trump’s interaction rate, defined as retweets and likes per tweet divided by his number of followers, fell from 0.55 percent in November 2016 to 0.32 in June 2017, and was at 0.16 percent as of May 25.

{mosads}The Toronto Star’s Daniel Dale told Axios that many of Trump’s tweets contain rhetoric he has repeated too often to shock casual readers.

For example, Trump has tweeted “no collusion” 54 times since April 1, “no obstruction” 30 times, “witch hunt” 20 times and “treason” seven times, the news outlet noted on Sunday.

While Trump’s interactions per tweet have increased recently, his followers have grown by a much larger percentage, according to the analysis. He is also tweeting more often, meaning the interactions are spread out across more posts. Trump tweeted 157 times per month during the first six-month period analyzed, but 284 times per month over the last six months, Axios added.

Trump is on track to see his lowest month in almost 2 1/2 years for Twitter interaction rates in May, even as he closes in on his one-month record for tweets, not counting retweets, according to the analysis.

Despite the frequent headlines generated by combative or insulting tweets from Trump, apolitical tweets from the president have generated some of his highest interaction rates, according to the analysis. 

Christmas messages and a post saying “Good Morning, Have A Great Day!” shortly after the conclusion of special counsel Robert Mueller’s probe were among the top performers of their respective months.

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