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Trump tweets his support for Goya Foods amid boycott

President TrumpDonald TrumpSacha Baron Cohen calls out 'danger of lies, hate and conspiracies' in Golden Globes speech Sorkin uses Abbie Hoffman quote to condemn Capitol violence: Democracy is 'something you do' Ex-Trump aide Pierson planning run for Congress MORE came to Goya Foods’s support as activists call for a boycott against the company after its CEO commended the president.

Trump tweeted, “I LOVE @GoyaFoods!” a day after CEO Robert Unanue appeared at the White House and heaped praise on the president.

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"We're all truly blessed ... to have a leader like Trump who is a builder," Unanue remarked during a speech in the Rose Garden.

The comments sparked an avalanche of criticism against Unanue and Goya Foods from activists and politicians who expressed disappointment over his praise of the president.

"@GoyaFoods has been a staple of so many Latino households for generations," tweeted Julian CastroJulian CastroMore than 200 Obama officials sign letter supporting Biden's stimulus plan OVERNIGHT ENERGY: McEachin signals interest in Biden administration environment role | Haaland, eyed for Interior, stresses need for Native American representation | Haaland backers ask Udall to step aside in bid for Interior post Julian Castro announces relaunch of 'Adios Trump!' shirts to raise money for young immigrants MORE, the Obama-era housing secretary and former Democratic presidential contender. "Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products."

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“Oh look, it’s the sound of me Googling “how to make your own Adobo,” added Rep. Alexandria Ocasio-CortezAlexandria Ocasio-CortezOcasio-Cortez: Detailed sexual harassment allegations against Cuomo 'painful to read' The GOP's uncertain future Democrats don't trust GOP on 1/6 commission: 'These people are dangerous' MORE (D-N.Y.).

Republicans rushed to Goya Foods’s defense, saying it was a victim of “cancel culture.”

“Goya is a staple of Cuban food. My grandparents ate Goya black beans twice a day for nearly 90 years. And now the Left is trying to cancel Hispanic culture and silence free speech. #BuyGoya,” tweeted Sen. Ted CruzRafael (Ted) Edward CruzFive takeaways from CPAC 2021 Trump wins CPAC straw poll with 55 percent 'SNL' envisions Fauci as game show host, giving winners vaccines MORE (R-Texas).