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Ivanka Trump pitches Goya Foods products on Twitter

Ivanka Trump pitches Goya Foods products on Twitter
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Ivanka TrumpIvanka TrumpThe Hill's Morning Report - Biden's crisis agenda hits headwinds NRSC chair says he'll back GOP incumbents against Trump primary challengers Trump extended Secret Service protection for family members in final days in office: report MORE took to Twitter on Tuesday evening to push products from Goya Foods, with critics quickly raising concerns that she was using her government position to boost a business.

Trump, who serves as a senior adviser to her father, President TrumpDonald TrumpNYT: Rep. Perry played role in alleged Trump plan to oust acting AG Arizona GOP censures top state Republicans McCain, Flake and Ducey Biden and UK prime minister discuss NATO, multilateralism during call MORE, in the White House, weighed in on the growing controversy over the food company, tweeting, “If it’s Goya, it has to be good,” and repeating the company’s slogan in Spanish.

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The tweet comes as Goya faces a flood of criticism after its CEO praised President Trump at a White House event last week, sparking calls for a boycott. 

Speculation swirled that the White House adviser may have violated an ethics law that states, “An employee shall not use or permit the use of his Government position or title or any authority associated with his public office to endorse any product, service or enterprise.” 

“You’re about to get dinged for a violation of ethics rules that apply to you as a White House staffer,” tweeted GOP operative Liz Mair.

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A spokesperson for the White House pushed back at the criticism.

“Only the media and the cancel culture movement would criticize Ivanka for showing her personal support for a company that has been unfairly mocked, boycotted and ridiculed for supporting this administration — one that has consistently fought for and delivered for the Hispanic community," spokeswoman Carolina Hurley said in a statement. "Ivanka is proud of this strong, Hispanic-owned business with deep roots in the U.S. and has every right to express her personal support.”

Several White House staffers have drawn scrutiny with their remarks during their time in the administration, with several pushing the limits of the Hatch Act, which bars federal officials from using their positions to boost support for a political candidate. However, none have faced significant consequences. 

Trump was assailed with criticism over the tweet online, with Rep. Alexandria Ocasio-CortezAlexandria Ocasio-CortezTexas man charged for alleged role in Capitol riots, online death threats to Ocasio-Cortez DC residents jumped at opportunity to pay for meals for National Guardsmen Tensions running high after gun incident near House floor MORE (D-N.Y.) calling the White House adviser corrupt in a tweet in Spanish and others mocking the post.

President Trump tweeted his own support for Goya Foods last week amid backlash against the company, writing, "I LOVE @GoyaFoods!"