Multiple progressive and pro-White House groups reportedly intend to spend almost $100 million this month to promote President BidenJoe BidenHow 'Buy American', other pro-US policies can help advocates pass ambitious climate policies Overnight Defense & National Security — Presented by Raytheon Technologies — Biden backtracks on Taiwan Photos of the Week: Manchin protestor, Paris Hilton and a mirror room MORE’s agenda while Congress is in recess.
The Associated Press reported that the advertising blitz is part of an effort to publicize and ultimately enact both parts of Biden’s two-track infrastructure plan, which includes the $1.2 trillion bipartisan bill officially unveiled on Sunday evening that focuses on traditional infrastructure investments and a Democrats-only reconciliation package that will allocate funds for what the White House has dubbed “human infrastructure,” including child care and education.
An outside group of progressive organizations is scheduled to hold more than 1,000 events over the course of the next six weeks, according to the AP.
The coalition has reportedly established a war room.
Officials told the news wire that the goal of the effort is to inundate lawmakers’ home districts with television and digital ads to pressure the members. They said the aim of the advertisement blitz is to emphasize the popularity of Biden’s agenda with the public.
The White House said it is looking to use the August recess, during which Washington is traditionally quieter than usual, to promote Biden's accomplishments from his first six months while also answering fears of long-term inflation and an increase in COVID-19 cases, the AP reported.
“We’re going to use the August recess to build on [support for the president’s plan] by launching a massive push in every corner of the country to make the case directly to all Americans on why this agenda is going to benefit them and their families through lower costs for everyday expenses, tax cuts, and greater economic opportunity," White House spokesman Mike Gwin told the AP.
Vice President Harris and second gentleman Doug EmhoffDoug EmhoffThe Hill's 12:30 Report — Presented by The Conference of Presidents of Major Italian American Organizations — Global supply chain bottleneck worries for U.S. economy The Hill's Morning Report - Presented by Altria - Biden: We will fix nation's problems The Hill's Morning Report - Presented by Altria - New front in mandate wars; debt bill heads to Biden MORE, in addition to 14 Cabinet secretaries, already have travel planned for August to promote the infrastructure plans, the AP noted.
The White House says Biden will also travel in support of his agenda at the end of the month.
The Senate last week voted to take up the bipartisan infrastructure package, capping off weeks of negotiations between the White House and a bipartisan group of lawmakers on Capitol Hill.
Senators finally unveiled the bill during a rare Sunday session this weekend.