The Republican National Committee (RNC) is committing almost $250,000 to a series of digital ads meant to pressure vulnerable Democratic senators into agreeing to an "up-or-down vote" on President Trump's Supreme Court nominee and to gin up support for the GOP healthcare plan working its way through Congress.
The ad buy, provided exclusively to The Hill, is made up of three separate ads — two on healthcare and one on Judge Neil Gorsuch's confirmation — that will run on social media. The buy shows a coordinated effort by the party to support two of the key priorities shared by the White House.
"Americans across the country are excited about the bold Republican agenda President Trump and Congressional Republicans have put forward to address some of our nation’s most pressing issues,” RNC Chairwoman Ronna Romney McDaniel told The Hill in a statement.
“The RNC is committed to using all our resources to promote these policies and reforms which will benefit all Americans. As we continue to work hand-in-hand with a unified Republican government, I look forward to more opportunities to reach out directly to voters to communicate President Trump’s message," she added.
The Gorsuch ads come after the appellate judge faced two days of hearings in the Senate this week and threats by Democratic leaders that they may try to delay his confirmation, citing concerns stemming from FBI Director James Comey's revelation Monday of an investigation into potential ties between the Trump campaign and Russia.
"Our president has done his job to appoint a justice to the Supreme Court," the RNC's Gorsuch ad states. "The voters have demanded an up-or-down vote in the full Senate on Judge Gorsuch."
Ten versions of the ad are aimed at 10 Democratic senators – all but one who are up in a tight reelection race in 2018 – and include telephone numbers for each of their offices in Washington, D.C.
The personalized ads will target voters in the states of Democratic Sens. Tim KaineTimothy (Tim) Michael KaineLiberty University professor charged with alleged sexual battery and abduction of student Senate parliamentarian looms over White House spending bill Menendez jabs State official over Colombian group's terror designation MORE (Va.), Michael BennetMichael Farrand BennetHickenlooper: Law preventing cannabis business banking 'a recipe for disaster' Senators call for Smithsonian Latino, women's museums to be built on National Mall Sununu exit underscores uncertain GOP path to gain Senate majority MORE (Colo.), Bill NelsonClarence (Bill) William NelsonNASA spacewalk delayed due to debris threat This Thanksgiving, skip the political food fights and talk UFOs instead Two trajectories to Mars by the 2030s MORE (Fla.), Sherrod BrownSherrod Campbell BrownSenate race in Ohio poses crucial test for Democrats Powell says Fed will consider faster taper amid surging inflation Biden faces new pressure from climate groups after Powell pick MORE (Ohio), Bob CaseyRobert (Bob) Patrick CaseySenators urging federal investigation into Liberty University's handling of sexual assault claims Crucial talks on Biden agenda enter homestretch Senate Democrats call for diversity among new Federal Reserve Bank presidents MORE (Penn.), Tammy BaldwinTammy Suzanne BaldwinWisconsinites need infrastructure that is built to last Wisconsin senators ask outsiders not to exploit parade attack 'for their own political purposes' Senate Democrats call on Biden to push for COVID-19 vaccine patent waivers at WTO MORE (Wis.), Joe DonnellyJoseph (Joe) Simon DonnellyBiden to have audience with pope, attend G20 summit Biden taps former Indiana Sen. Donnelly as ambassador to Vatican Republicans may regret restricting reproductive rights MORE (Ind.), Claire McCaskillClaire Conner McCaskillLobbying world Ex-Rep. Akin dies at 74 Republicans may regret restricting reproductive rights MORE (Mo.), Jon TesterJonathan (Jon) TesterDemocrats wrangle to keep climate priorities in spending bill On The Money — Powell pivots as inflation rises Senators huddle on path forward for SALT deduction in spending bill MORE (Mont.), Heidi HeitkampMary (Heidi) Kathryn HeitkampVirginia loss lays bare Democrats' struggle with rural voters Washington's oldest contact sport: Lobbyists scrum to dilute or kill Democrats' tax bill Progressives prepare to launch counterattack in tax fight MORE (N.D.), Joe ManchinJoe ManchinOvernight Energy & Environment — Presented by ExxonMobil — Dems press drillers over methane leaks Overnight Health Care — Presented by March of Dimes — Abortion access for 65M women at stake Joe Manchin should embrace paid leave — now MORE (W.Va.) and Debbie StabenowDeborah (Debbie) Ann StabenowOvernight Energy & Environment — Presented by ExxonMobil — Dems seek to preserve climate provisions Democrats wrangle to keep climate priorities in spending bill Senate parliamentarian looms over White House spending bill MORE (Mich.).
The other two ads target voters in states with tight 2018 elections and seek to shed a positive light on the GOP's healthcare plan.
Trump and GOP leadership have been whipping support for the bill ahead of a Thursday vote, but it appears there could be enough conservative dissent to block the bill, according to The Hill's Whip List.
One ad blasts the Affordable Care Act as a "false promise" by Democrats, while the other – slated for release on the Thursday anniversary of ObamaCare being signed into law – lays out the GOP's multi-pronged plan for a healthcare replacement, using the current bill making its way through Congress, administrative actions and additional legislation.