RNC drops six-figure ad buy for Supreme Court, healthcare fight

RNC drops six-figure ad buy for Supreme Court, healthcare fight
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The Republican National Committee (RNC) is committing almost $250,000 to a series of digital ads meant to pressure vulnerable Democratic senators into agreeing to an "up-or-down vote" on President Trump's Supreme Court nominee and to gin up support for the GOP healthcare plan working its way through Congress.

The ad buy, provided exclusively to The Hill, is made up of three separate ads — two on healthcare and one on Judge Neil Gorsuch's confirmation — that will run on social media. The buy shows a coordinated effort by the party to support two of the key priorities shared by the White House.

"Americans across the country are excited about the bold Republican agenda President Trump and Congressional Republicans have put forward to address some of our nation’s most pressing issues,” RNC Chairwoman Ronna Romney McDaniel told The Hill in a statement.


“The RNC is committed to using all our resources to promote these policies and reforms which will benefit all Americans. As we continue to work hand-in-hand with a unified Republican government, I look forward to more opportunities to reach out directly to voters to communicate President Trump’s message," she added.

The Gorsuch ads come after the appellate judge faced two days of hearings in the Senate this week and threats by Democratic leaders that they may try to delay his confirmation, citing concerns stemming from FBI Director James Comey's revelation Monday of an investigation into potential ties between the Trump campaign and Russia.

"Our president has done his job to appoint a justice to the Supreme Court," the RNC's Gorsuch ad states. "The voters have demanded an up-or-down vote in the full Senate on Judge Gorsuch."

Ten versions of the ad are aimed at 10 Democratic senators – all but one who are up in a tight reelection race in 2018 – and include telephone numbers for each of their offices in Washington, D.C.

The personalized ads will target voters in the states of Democratic Sens. Tim KaineTimothy (Tim) Michael KaineIran resolution supporters fear impeachment will put it on back burner House war powers sponsor expects to take up Senate version of resolution Sens. Kaine, Lee: 'We should not be at war with Iran unless Congress authorizes it' MORE (Va.), Michael BennetMichael Farrand BennetImpeachment throws curveball in Iowa to sidelined senators Sanders says it's 'disappointing' he's not on campaign trail in Iowa CNN to host two straight nights of Democratic town halls before NH primary MORE (Colo.), Bill NelsonClarence (Bill) William NelsonThe most expensive congressional races of the last decade Lobbying world Bottom Line MORE (Fla.), Sherrod BrownSherrod Campbell BrownSchiff sparks blowback with head on a 'pike' line Sunday shows - All eyes on Senate impeachment trial Senate Democrat: 'Fine' to hear from Hunter Biden MORE (Ohio), Bob CaseyRobert (Bob) Patrick CaseySenate Democrats launch investigation into Trump tax law regulations Advocates call for ObamaCare open enrollment extension after website glitches The US needs to lead again on disability rights MORE (Penn.), Tammy BaldwinTammy Suzanne BaldwinSenators ask FDA to crack down on non-dairy milks, cheeses Senate fails to get deal to speed up fight over impeachment rules Lawmakers introduce bill to bolster artificial intelligence, quantum computing MORE (Wis.), Joe DonnellyJoseph (Joe) Simon DonnellyGinsburg health scare raises prospect of election year Supreme Court battle Watchdog accuses pro-Kavanaugh group of sending illegal robotexts in 2018 Lobbying world MORE (Ind.), Claire McCaskillClaire Conner McCaskillHow Citizens United altered America's political landscape #MidnightMoscowMitch trends amid criticism of McConnell's proposed impeachment trial rules The most expensive congressional races of the last decade MORE (Mo.), Jon TesterJonathan (Jon) TesterDemocrats feel political momentum swinging to them on impeachment Nadler gets under GOP's skin I'm a conservative against Citizens United MORE (Mont.), Heidi HeitkampMary (Heidi) Kathryn HeitkampSusan Collins set to play pivotal role in impeachment drama Pro-trade group launches media buy as Trump and Democrats near deal on new NAFTA The Hill's Morning Report — Biden steadies in third debate as top tier remains the same MORE (N.D.), Joe ManchinJoseph (Joe) ManchinSchiff sparks blowback with head on a 'pike' line Schiff closes Democrats' impeachment arguments with emotional appeal to remove Trump Trump's trial a major test for McConnell, Schumer MORE (W.Va.) and Debbie StabenowDeborah (Debbie) Ann StabenowSenate fails to get deal to speed up fight over impeachment rules The Hill's Morning Report — President Trump on trial John Lewis to miss Martin Luther King Jr. Day event MORE (Mich.).

The other two ads target voters in states with tight 2018 elections and seek to shed a positive light on the GOP's healthcare plan.

Trump and GOP leadership have been whipping support for the bill ahead of a Thursday vote, but it appears there could be enough conservative dissent to block the bill, according to The Hill's Whip List.

One ad blasts the Affordable Care Act as a "false promise" by Democrats, while the other – slated for release on the Thursday anniversary of ObamaCare being signed into law – lays out the GOP's multi-pronged plan for a healthcare replacement, using the current bill making its way through Congress, administrative actions and additional legislation.