Moore launches new ad ahead of Alabama Senate runoff

Alabama Senate candidate Roy Moore is launching a new ad days before he's set to face off against Sen. Luther StrangeLuther Johnson StrangeAnn Coulter believes Kushner wrote anonymous op-ed bashing Trump Mulvaney: Trump regularly asks why Roy Moore lost The Hill's Morning Report — General election season underway with marquee Senate races set MORE (R-Ala.) in the state's GOP runoff election.

In the ad, which is set to air statewide ahead of the runoff, Moore pushes back on "false negative ads" targeting him and vows to work to repeal the Affordable Care Act, support construction of President Trump's proposed border wall and abolish the Internal Revenue Service.

"Of course, I'm frustrated by the false negative ads. What we need to do is get on with the business of this country: repeal ObamaCare, build the wall, reform the tax system and get rid of the IRS," he said. "The Republican establishment has failed us."

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"I've fought for this country in Vietnam, I fought against liberal judges in the courtroom, and I'll fight for you in the United States Senate, so help me god," he continues.

As he speaks, the video displays endorsements from former Alaska Gov. Sarah Palin (R), actor Chuck Norris and "Duck Dynasty" star Phil Robertson.

Moore, a former chief justice of the Alabama Supreme Court, finished first in the state's GOP primary last month with 41 percent of the vote, while the incumbent Strange took 32 percent.

The race will be decided in a runoff because neither candidate won a majority. That election is scheduled for Sept. 26.

Strange, who was tapped by former Alabama Gov. Robert Bentley (R) in February to fill the Senate seat vacated by Attorney General Jeff SessionsJefferson (Jeff) Beauregard SessionsTrump distances himself from Rosenstein by saying Sessions hired him Gowdy: Declassified documents unlikely to change anyone's mind on Russia investigation Pompeo on Rosenstein bombshell: Maybe you just ought to find something else to do if you can't be on the team MORE, has the backing of Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellGrassley: Dems 'withheld information' on new Kavanaugh allegation Kavanaugh accuser set to testify Thursday McConnell told Trump criticism of Kavanaugh accuser isn't helpful: report MORE (R-Ky.) and Trump.

Still, Moore has emerged as the conservative favorite in the race and has consistently polled ahead of Strange.