Maryland rep to run first ad of Democratic presidential primaries

Rep. John DelaneyJohn Kevin DelaneyPoll: Biden holds 20-point lead in South Carolina Deval Patrick: a short runway, but potential to get airborne Delaney to take message to Iowa voters on Sunday with infomercial MORE (D-Md.), the only declared candidate for the Democratic Party's presidential nomination, is launching the first ad of the 2020 presidential primaries.

The ad, titled "Dirty Word," is set to air in Iowa on Sunday during the Super Bowl, Delaney's campaign said Tuesday.

It is intended to cast Delaney as a candidate chasing cooperation across party lines in Washington. The "dirty word" in question: "bipartisanship."

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"It's true. We openly admit it. John Delaney said a dirty word in Davenport, then repeated it in Des Moines and Sioux City, too," a narrator says in the video. "In fact, he's been saying it all across the state."

The ad then laces together a series of clips featuring Delaney calling for "bipartisanship" at campaign stops in Iowa.

"It might be a dirty word in Washington, but it seems to be awfully refreshing right here in Iowa," the narrator says.

The ad buy only cost about $37,000, according to The Washington Post, and covers the Des Moines, Sioux City and Cedar Rapids markets.

But the Maryland Democrat is planning to spend another $1 million on similar ads in the coming weeks, according to the Post.

While Delaney is the only declared presidential hopeful in the Democratic field, there remains a number of rumored candidates, including Sens. Bernie SandersBernie Sanders2020 Dems slam Trump decision on West Bank settlements Sanders doubles down on Bolivia 'coup,' few follow suit Overnight Health Care: GOP senator says drug price action unlikely this year | House panel weighs ban on flavored e-cigs | New York sues Juul MORE (I-Vt.), Elizabeth WarrenElizabeth Ann Warren2020 Dems slam Trump decision on West Bank settlements Sanders doubles down on Bolivia 'coup,' few follow suit Overnight Health Care: GOP senator says drug price action unlikely this year | House panel weighs ban on flavored e-cigs | New York sues Juul MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisKamala Harris endorses Christy Smith in bid to fill Katie Hill's seat Poll: Biden holds 11-point lead over Warren in Arizona Poll: Biden and Warren are neck and neck in California MORE (D-Calif.), and former Vice President Joe BidenJoe Biden2020 Dems slam Trump decision on West Bank settlements Trump calls latest impeachment hearings 'a great day for Republicans' Overnight Health Care: GOP senator says drug price action unlikely this year | House panel weighs ban on flavored e-cigs | New York sues Juul MORE.