Tom Steyer announces $7M effort to bring out young voters in Florida, California

Tom Steyer announces $7M effort to bring out young voters in Florida, California
© Greg Nash

Billionaire Democratic donor Tom Steyer on Wednesday announced separate $3.5 million investments in California and Florida to turn out young voters in this year's midterm elections.

The two states are primary focuses of a $30 million campaign through Steyer’s organization, NextGen America, to register and engage young voters across the country. 

In Florida, the group plans to reach more than 1.5 million young voters through registration efforts, in-person conversations and targeted mailing programs. The organization will hire more than 100 organizers to meet with voters on dozens of college campuses and encourage them to elect progressive candidates. 


“Young Floridians want leaders who tell the truth, not deny science and risk public health. They want leaders who will safeguard their schools and protect their friends at a nightclub,” Steyer said in a statement, referencing the Florida mass shootings at Pulse nightclub in Orlando in 2016 and at Marjory Stoneman Douglas High School in Parkland in February.

Efforts in Florida will focus on reelecting Sen. Bill NelsonClarence (Bill) William NelsonDemings raises million after announcing Senate bid against Rubio Russia threatens to leave International Space Station program over US sanctions Nikki Fried, only statewide elected Democrat in Florida, launches challenge to DeSantis MORE (D) and Rep. Stephanie MurphyStephanie MurphyOvernight Health Care: US buying additional 200M Moderna vaccine doses | CureVac's COVID-19 vaccine failed in preliminary trial results | Grassley meets with House Dems on drug prices Grassley meets with moderate House Democrats on lowering drug prices Demings raises Democrats' hopes in uphill fight to defeat Rubio MORE (D), electing a progressive candidate as governor and flipping three House seats currently held by vulnerable Republicans.

In California, the $3.5 million will target 300,000 young voters and allow NextGen America to hire more than 80 organizers to visit dozens of college campuses.

The focus in California will be on flipping seven congressional seats currently held by Republicans, including those of Reps. Steve Knight, Darrell IssaDarrell Edward Issa'If this thing qualifies, I'm toast': An oral history of the Gray Davis recall in California House Republicans urge opposition to vaccine patent waiver Republicans need to stop Joe Biden's progressive assault on America MORE, Ed RoyceEdward (Ed) Randall RoyceCalifornia was key factor in House GOP's 2020 success Top donor allegedly sold access to key politicians for millions in foreign cash: report Here are the 17 GOP women newly elected to the House this year MORE and Dana RohrabacherDana Tyrone RohrabacherFormer Rep. Rohrabacher says he took part in Jan. 6 march to Capitol but did not storm building On The Trail: The political losers of 2020 California was key factor in House GOP's 2020 success MORE

“The road to taking back the House runs straight through California, and to the Republicans who have failed to represent us, NextGen Rising has a message: young people won’t put up with that,” Steyer said in a statement.

Steyer announced in January that he would not seek office this year, but instead would sink tens of millions of dollars into an effort to flip the House to the Democrats. In addition to California and Florida, Steyer plans to focus on securing victories in Arizona, Wisconsin, Nevada and other states.

The billionaire donor has also led a campaign to impeach President TrumpDonald TrumpWhite House denies pausing military aid package to Ukraine Poll: 30 percent of GOP voters believe Trump will 'likely' be reinstated this year Black Secret Service agent told Trump it was offensive to hold rally in Tulsa on Juneteenth: report MORE, spending millions on ads and collecting millions of signatures on a petition for the effort.