Tom Steyer announces $7M effort to bring out young voters in Florida, California

Tom Steyer announces $7M effort to bring out young voters in Florida, California
© Greg Nash

Billionaire Democratic donor Tom Steyer on Wednesday announced separate $3.5 million investments in California and Florida to turn out young voters in this year's midterm elections.

The two states are primary focuses of a $30 million campaign through Steyer’s organization, NextGen America, to register and engage young voters across the country. 

In Florida, the group plans to reach more than 1.5 million young voters through registration efforts, in-person conversations and targeted mailing programs. The organization will hire more than 100 organizers to meet with voters on dozens of college campuses and encourage them to elect progressive candidates. 


“Young Floridians want leaders who tell the truth, not deny science and risk public health. They want leaders who will safeguard their schools and protect their friends at a nightclub,” Steyer said in a statement, referencing the Florida mass shootings at Pulse nightclub in Orlando in 2016 and at Marjory Stoneman Douglas High School in Parkland in February.

Efforts in Florida will focus on reelecting Sen. Bill NelsonClarence (Bill) William NelsonAl Franken says he 'absolutely' regrets resigning Democrats target Florida Hispanics in 2020 Poll: Six Democrats lead Trump in Florida match-ups MORE (D) and Rep. Stephanie MurphyStephanie MurphyLawmakers urge DNC to name Asian American debate moderator Democratic leaders seek to have it both ways on impeachment Senate committee advances 'deepfakes' legislation MORE (D), electing a progressive candidate as governor and flipping three House seats currently held by vulnerable Republicans.

In California, the $3.5 million will target 300,000 young voters and allow NextGen America to hire more than 80 organizers to visit dozens of college campuses.

The focus in California will be on flipping seven congressional seats currently held by Republicans, including those of Reps. Steve Knight, Darrell IssaDarrell Edward IssaThe Hill's Morning Report — US strikes approved against Iran pulled back Darrell Issa eyes return to Congress Trump's 2020 campaign strategy is to be above the law MORE, Ed RoyceEdward (Ed) Randall RoyceMystery surrounds elusive sanctions on Russia Hillicon Valley: Lawmakers struggle to understand Facebook's Libra project | EU hits Amazon with antitrust probe | New cybersecurity concerns over census | Robocall, election security bills head to House floor | Privacy questions over FaceApp House panel advances bill to protect elections from foreign interference MORE and Dana RohrabacherDana Tyrone RohrabacherThe Hill's Morning Report - Trump, Biden go toe-to-toe in Iowa Ex-GOP lawmakers are face of marijuana blitz Former GOP Rep. Rohrabacher joins board of cannabis company MORE

“The road to taking back the House runs straight through California, and to the Republicans who have failed to represent us, NextGen Rising has a message: young people won’t put up with that,” Steyer said in a statement.

Steyer announced in January that he would not seek office this year, but instead would sink tens of millions of dollars into an effort to flip the House to the Democrats. In addition to California and Florida, Steyer plans to focus on securing victories in Arizona, Wisconsin, Nevada and other states.

The billionaire donor has also led a campaign to impeach President TrumpDonald John TrumpDavid Axelrod after Ginsburg cancer treatment: Supreme Court vacancy could 'tear this country apart' EU says it will 'respond in kind' if US slaps tariffs on France Ginsburg again leaves Supreme Court with an uncertain future MORE, spending millions on ads and collecting millions of signatures on a petition for the effort.