A coalition of progressive groups is launching a new, $30 million initiative aimed at winning key races in Florida, Michigan and Nevada.
The joint effort comes from Planned Parenthood Votes, Center for Community Change Action, Color of Chance PAC and the Service Employees International Union (SEIU).
The groups are banding together to launch a program called Win Justice that will work to mobilize voters who tend to avoid midterms, with a particular focus on encouraging young voters, women and people of color to head to the polls.
“2018 is going to be a year of reckoning for the billionaires and politicians who have spent decades trying to weaken the power of working people,” SEIU International President Mary Kay Henry said in a press release.
“We are going to change the face of the electorate in Florida, Michigan and Nevada from the ground up by mobilizing a diverse movement that includes people of color, women and young people to build a lasting coalition for change.”
The effort will focus on Senate, gubernatorial and several down-ticket races.
The groups, along with local partners, aim to reach a total of 2.5 million voters in the three states. The Win Justice program plans to engage voters through texting, digital organizing and helping train community leaders to knock on doors, according to the release.
Florida and Nevada are expected to have contentious Senate races. Sen. Bill NelsonClarence (Bill) William NelsonHow will Biden's Afghanistan debacle impact NASA's Artemis return to the moon? Biden to talk Russia, anti-corruption with Ukraine's president Blue Origin's Jeff Bezos wages lawfare on NASA and SpaceX MORE (D-Fla.) is fighting to keep his seat in a state President TrumpDonald TrumpOhio Republican who voted to impeach Trump says he won't seek reelection Youngkin breaks with Trump on whether Democrats will cheat in the Virginia governor's race Trump endorses challenger in Michigan AG race MORE won. He hopes to fend off Gov. Rick Scott (R), who will likely give Nelson his toughest fight yet.
Sen. Dean HellerDean Arthur HellerFormer Sen. Heller to run for Nevada governor Democrat Jacky Rosen becomes 22nd senator to back bipartisan infrastructure deal 9 Senate seats most likely to flip in 2022 MORE (R-Nev.) is one of the most vulnerable Republicans up for reelection, and is the only GOP senator defending a seat in a state Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonAttorney indicted on charge of lying to FBI as part of Durham investigation Durham seeking indictment of lawyer with ties to Democrats: reports Paul Ryan researched narcissistic personality disorder after Trump win: book MORE won in 2016.
Sen. Debbie StabenowDeborah (Debbie) Ann StabenowSanders says spending plan should be .5T 'at the very least' Senators call on Taiwan for aid in automotive chip shortage Photos of the Week: Infrastructure vote, India floods and a bear MORE, a Democrat, is up for re-election in Michigan, a state Trump won.
All three states have open governor’s races that are expected to be contentious, as well as some competitive down-ballot races.