House Republicans reserve millions in early air time

House Republicans reserve millions in early air time
© Greg Nash
The National Republican Congressional Committee (NRCC) has reserved nearly $50 million in television advertising set to run in the weeks leading up to November’s midterm elections, an early hint at the party’s plan to maintain their House majority.
The reservations are preliminary, and in most cases television stations do not require a political party to actually send a check until the ads are set to run. But the NRCC’s reservations allow them to lock in a lower rate than late-comers would otherwise be afforded.
The NRCC is placing much of its early bet on Pennsylvania, where new court-drawn district lines have scrambled the playing field and put several incumbent Republicans at risk. The party reserved $7.8 million in the Philadelphia media market and $3.8 million in Pittsburgh, an NRCC spokesman told The Hill.
Reserving advertising time does not require a party to ship an actual television spot, either. That means the more than $11 million in Pennsylvania spending could be used to defend or attack candidates in any of a dozen districts covered by the Philadelphia or Pittsburgh markets.
The early buys also hint at top Republican priorities in Texas and Colorado. The NRCC reserved $1.8 million in the San Antonio media market, which covers much of vulnerable Rep. Will HurdWilliam Ballard HurdDemocrats talk subpoena for Mueller Here are the eight Republicans who voted with Democrats on the Equality Act House approves anti-LGBT discrimination Equality Act MORE’s (R) district. And the party blocked off $1.8 million in Denver, where Rep. Mike CoffmanMichael (Mike) Howard Coffman20 years after Columbine, Dems bullish on gun reform Denver Post editorial board says Gardner endorsement was 'mistake' Trump suggests Heller lost reelection bid because he was 'hostile' during 2016 presidential campaign MORE (R) is defending a suburban swing district.
Other reservations can be used to defend any of a handful of members who might become vulnerable in the months leading up to the midterms.
The GOP has also reserved $6.4 million in the Minneapolis media market. Reps. Erik PaulsenErik Philip PaulsenFight over Trump's new NAFTA hits key stretch Blue states angry over SALT cap should give fiscal sobriety a try Push for ‘Medicare for all’ worries centrist Dems MORE (R) and Jason LewisJason Mark LewisInvestigation concludes marijuana, medication impaired driver involved in GOP train crash The 31 Trump districts that will determine the next House majority MLB donated to GOP lawmaker who made controversial comments about women, minorities MORE (R) hold seats targeted by Democrats this year. Republicans have also said they will target Democratic-held seats owned by Reps. Tim WalzTimothy (Tim) James WalzMinnesota governor signs law making marital rape illegal New governors chart ambitious paths in first 100 days Minnesota House votes to allow driver's licenses for undocumented immigrants MORE (D), who is running for governor; Rick NolanRichard (Rick) Michael NolanMinnesota New Members 2019 Republicans pick up seat in Minnesota’s ‘Iron range’ How America’s urban-rural divide is changing the Democratic Party MORE (D), who is retiring; and Collin PetersonCollin Clark PetersonDemocrats, making a difference is better than making a point House votes to reauthorize Violence Against Women Act, closing 'boyfriend loophole' Overnight Health Care: Lawmakers get deal to advance long-stalled drug pricing bill | House votes to condemn Trump's anti-ObamaCare push | Eight House Republicans join with Dems | Trump officials approve Medicaid expansion in Maine MORE (D), a rare incumbent in a district that backed Trump by a wide margin in 2016.
Republicans have blocked out $3.2 million in the Miami media market, where the party is defending Rep. Carlos CurbeloCarlos Luis CurbeloDisinvited GOP lawmaker turns up at Dem hearing Overnight Energy: 2020 rivals rip Biden over expected 'middle ground' climate plan | Dems cancel plans to invite Republican to testify on climate change | House passes .2B disaster aid bill over Trump objections Dems cancel plans to bring in Republican as climate change witness MORE (R) and an open seat left vacant by Rep. Ileana Ros-LehtinenIleana Carmen Ros-LehtinenEx-GOP Rep. Denham heads to lobbying firm K Street boom extends under Trump, House Dems Bottom Line MORE (R). The party reserved $3.6 million in Las Vegas, where two Democratic open seats are up for grabs. And it ordered $1.2 million in the Albany media market, which covers parts of districts held by Reps. Claudia Tenney (R) and Elise StefanikElise Marie StefanikHere are the eight Republicans who voted with Democrats on the Equality Act House approves anti-LGBT discrimination Equality Act The GOP's commitment to electing talented women can help party retake the House MORE (R).
The NRCC also reserved $5.7 million in advertising in Detroit, which covers seats held by Reps. Dave TrottDavid Alan TrottMeet the lawmakers putting politics aside to save our climate Michigan New Members 2019 Democrats flip Michigan seat in race between two political newcomers MORE (R), who is retiring, and Mike Bishop (R) and Tim WalbergTimothy (Tim) Lee WalbergThe Hill's Morning Report - Presented by Pass USMCA Coalition - Restrictive state abortion laws ignite fiery 2020 debate On The Money: Mnuchin signals officials won't release Trump tax returns | Trump to hold off on auto tariffs | WH nears deal with Mexico, Canada on metal tariffs | GOP fears trade war fallout for farmers | Warren, regulator spar over Wells Fargo The Hill's 12:30 Report: Alabama abortion bill revives national debate MORE (R), who are seeking reelection.
The party committed $1.9 million to advertising in Tucson, Ariz., where Rep. Martha McSallyMartha Elizabeth McSallyOvernight Defense: Trump officials say efforts to deter Iran are working | Trump taps new Air Force secretary | House panel passes defense bill that limits border wall funds Trump taps new Air Force secretary Bolton emerges as flashpoint in GOP debate on Iran MORE (R) is leaving her swing district to run for a U.S. Senate seat. And the NRCC blocked out $1.5 million in Sacramento and $1.2 million in the San Joaquin Valley — likely the Fresno market — to defend a handful of seats that are top Democratic priorities in November, including those held by Reps. Jeff DenhamJeffrey (Jeff) John DenhamEx-GOP Rep. Denham heads to lobbying firm Crazy California an outlier? No, we are the canary in the coal mine Polling editor says news outlets should be more cautious calling elections MORE (R) and David ValadaoDavid Goncalves ValadaoThe 8 House Republicans who voted against Trump’s border wall The Hill's Morning Report — Presented by T-Mobile — The political currents that will drive the shutdown showdown Rep. Valadao officially concedes in California race MORE (R).
The Democratic Congressional Campaign Committee has yet to make its initial advertising reservations for the fall. Both the House Majority Project, the Democratic-aligned super PAC, and its Republican counterpart, the Congressional Leadership Fund, reserved millions in airtime last month for advertising that will run later this year.
Lisa Hagen and Ben Kamisar contributed.