House Republicans reserve millions in early air time

House Republicans reserve millions in early air time
© Greg Nash
The National Republican Congressional Committee (NRCC) has reserved nearly $50 million in television advertising set to run in the weeks leading up to November’s midterm elections, an early hint at the party’s plan to maintain their House majority.
 
The reservations are preliminary, and in most cases television stations do not require a political party to actually send a check until the ads are set to run. But the NRCC’s reservations allow them to lock in a lower rate than late-comers would otherwise be afforded.
 
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The NRCC is placing much of its early bet on Pennsylvania, where new court-drawn district lines have scrambled the playing field and put several incumbent Republicans at risk. The party reserved $7.8 million in the Philadelphia media market and $3.8 million in Pittsburgh, an NRCC spokesman told The Hill.
 
Reserving advertising time does not require a party to ship an actual television spot, either. That means the more than $11 million in Pennsylvania spending could be used to defend or attack candidates in any of a dozen districts covered by the Philadelphia or Pittsburgh markets.
 
 
The early buys also hint at top Republican priorities in Texas and Colorado. The NRCC reserved $1.8 million in the San Antonio media market, which covers much of vulnerable Rep. Will HurdWilliam Ballard HurdHillicon Valley: Oracle confirms deal with TikTok to be 'trusted technology provider' | QAnon spreads across globe, shadowing COVID-19 | VA hit by data breach impacting 46,000 veterans House approves bill to secure internet-connected federal devices against cyber threats House Democrats' campaign arm reserves .6M in ads in competitive districts MORE’s (R) district. And the party blocked off $1.8 million in Denver, where Rep. Mike CoffmanMichael (Mike) Howard CoffmanColorado mayor says he called protesters 'domestic terrorists' out of 'frustration' Colorado governor directs officials to reexamine death of Elijah McClain in police custody Petition demanding justice for Elijah McClain surpasses 2 million signatures MORE (R) is defending a suburban swing district.
 
Other reservations can be used to defend any of a handful of members who might become vulnerable in the months leading up to the midterms.
 
The GOP has also reserved $6.4 million in the Minneapolis media market. Reps. Erik PaulsenErik Philip PaulsenMinnesota Rep. Dean Phillips wins primary Pass USMCA Coalition drops stance on passing USMCA Two swing-district Democrats raise impeachment calls after whistleblower reports MORE (R) and Jason LewisJason Mark LewisThe Hill's Campaign Report: Trump and Biden vie for Minnesota | Early voting begins in four states | Blue state GOP governors back Susan Collins GOP Senate candidate says Trump, Republicans will surprise in Minnesota Tina Smith wins Democratic Senate primary in Minnesota MORE (R) hold seats targeted by Democrats this year. Republicans have also said they will target Democratic-held seats owned by Reps. Tim WalzTim WalzGOP Senate candidate says Trump, Republicans will surprise in Minnesota Presidential race tightens in Minnesota as Trump plows resources into state National Guard activated in Minneapolis after homicide suspect's reported suicide MORE (D), who is running for governor; Rick NolanRichard (Rick) Michael NolanMinnesota Rep. Pete Stauber glides to victory in GOP primary Hold off on anti-mining hysteria until the facts are in Minnesota New Members 2019 MORE (D), who is retiring; and Collin PetersonCollin Clark PetersonThe Hill's Campaign Report: 19 years since 9/11 | Dem rival to Marjorie Taylor Greene drops out | Collin Peterson faces fight of his career | Court delivers blow to ex-felon voting rights in Florida Peterson faces fight of his career in deep-red Minnesota district Democrats for Life urge DNC to change party platform on abortion MORE (D), a rare incumbent in a district that backed Trump by a wide margin in 2016.
 
Republicans have blocked out $3.2 million in the Miami media market, where the party is defending Rep. Carlos CurbeloCarlos Luis CurbeloGOP wants more vision, policy from Trump at convention Mucarsel-Powell, Giménez to battle for Florida swing district The Memo: GOP cringes at new Trump race controversy MORE (R) and an open seat left vacant by Rep. Ileana Ros-LehtinenIleana Carmen Ros-Lehtinen'Trump show' convention sparks little interest on K Street Shalala to face Salazar in Florida rematch TechNet hires Hispanic communications director MORE (R). The party reserved $3.6 million in Las Vegas, where two Democratic open seats are up for grabs. And it ordered $1.2 million in the Albany media market, which covers parts of districts held by Reps. Claudia Tenney (R) and Elise StefanikElise Marie StefanikRepublicans cast Trump as best choice for women The Hill's Morning Report - Presented by Facebook - Pence rips Biden as radical risk GOP women offer personal testimonials on Trump MORE (R).
 
 
The party committed $1.9 million to advertising in Tucson, Ariz., where Rep. Martha McSallyMartha Elizabeth McSallyTumultuous court battle upends fight for Senate Grassley, Ernst pledge to 'evaluate' Trump's Supreme Court nominee The Hill's Campaign Report: Biden goes on offense MORE (R) is leaving her swing district to run for a U.S. Senate seat. And the NRCC blocked out $1.5 million in Sacramento and $1.2 million in the San Joaquin Valley — likely the Fresno market — to defend a handful of seats that are top Democratic priorities in November, including those held by Reps. Jeff DenhamJeffrey (Jeff) John DenhamBottom line Bottom line Lobbying world MORE (R) and David ValadaoDavid Goncalves ValadaoEx-GOP Rep. David Valadao up 11 points over Democrat TJ Cox in California House race: poll Republicans uncomfortably playing defense House Democrats target Midwestern GOP seats MORE (R).
 
The Democratic Congressional Campaign Committee has yet to make its initial advertising reservations for the fall. Both the House Majority Project, the Democratic-aligned super PAC, and its Republican counterpart, the Congressional Leadership Fund, reserved millions in airtime last month for advertising that will run later this year.
 
Lisa Hagen and Ben Kamisar contributed.