House Republicans rally Trump voters in California primaries
The House Republicans’ campaign arm has rolled out a series of digital ads designed to encourage voters aligned with President Trump in three key California primaries.
The National Republican Congressional Committee (NRCC) launched a six-figure ad buy last Friday, which will run through the June 5 primaries in GOP-held California districts represented by Rep. Dana Rohrabacher, as well as retiring Reps. Ed Royce and Darrell Issa.
The digital ads, which are running on Facebook, Google and Pandora, urge voters to go to the polls on election day or return their mail ballots. The ads are also targeting Korean and Mandarin-speaking Republicans. And the NRCC will launch a text messaging program as the election nears.
It’s the NRCC’s final push before the Tuesday primaries in three districts that Hillary Clinton won in the 2016 election. Democrats have been heavily targeting all three seats, but they’re on high alert over the potential that they’ll get shut out of the general election thanks to the state’s unique election laws.
California pits all candidates, regardless of party, against one another in a single primary, with the top two vote-getters moving on to the general election. They fear the crowded Democratic fields will split up the vote and allow Republicans to take both election slots.
Meanwhile, Democrats have been furiously spending to ensure that their candidates get one of the slots in these three races.
The Democratic Congressional Campaign Committee has spent more than $3 million in all three California races. And Democratic groups House Majority PAC and Priorities USA Action have also poured in money, which has been spent mostly on attacking Republican candidates.
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