Dem Senate super PAC reserves $80 million in fall TV ads

Dem Senate super PAC reserves $80 million in fall TV ads
© Greg Nash

A major Democratic super PAC is reserving nearly $80 million in fall TV ads across nine states with marquee Senate races as Democrats mount an uphill battle to take back the Senate majority.

The Senate Majority PAC (SMP) booked airtime in six of the 10 states that President TrumpDonald John TrumpFox News president, top anchors advised to quarantine after coronavirus exposure: report Six notable moments from Trump and Biden's '60 Minutes' interviews Biden on attacks on mental fitness: Trump thought '9/11 attack was 7/11 attack' MORE won in 2016: Florida, Missouri, Indiana, West Virginia, North Dakota and Montana. The group also reserved ads in three of the Democrats’ best pickup opportunities: Nevada, Arizona and Tennessee.

The ads will start airing after Labor Day and run through the November midterm elections. The SMP didn’t disclose how much will be spent in each state. The super PAC plans to make additional reservations in the coming months as well as reservations for digital ads.

“Democrats' chances in Senate races across the country continue improving because voters see that they are the candidates fighting for hardworking, middle class families," SMP President J.B. Poersch said in a statement.

“We are implementing an aggressive media strategy to combat the Republicans' baseless, partisan attacks and promote our candidates that are fighting for higher wages and lower health care premiums.”

Democrats are facing a tough Senate map — they need to defend incumbents in more than two dozen seats, while Republicans only need to protect eight seats.

But Republicans are looking to hang on to their slim one-seat majority in a cycle where they’re facing strong headwinds, since the president’s party typically loses seats in his first midterm election.

Senate Majority PAC has already poured millions into a handful of Senate battlegrounds where Democrats are playing defense. They’ve also spent heavily to protect Sen. Tammy BaldwinTammy Suzanne BaldwinInfrastructure, energy investments urgently needed to create U.S. jobs Senate Democrats call for ramped up Capitol coronavirus testing Baldwin calls for Senate hearing on CDC response to meatpacking plant coronavirus outbreak MORE (D-Wis.), who's faced a barrage of negative ads from GOP outside groups. But Wisconsin was left off the list of initial ad reservations for the fall.

Democrats’ best offensive opportunity is in Nevada, where Democratic Rep. Jacky RosenJacklyn (Jacky) Sheryl RosenHillicon Valley: Productivity, fatigue, cybersecurity emerge as top concerns amid pandemic | Facebook critics launch alternative oversight board | Google to temporarily bar election ads after polls close Lawmakers introduce legislation to boost cybersecurity of local governments, small businesses Senators introduce bipartisan bill to help women, minorities get STEM jobs MORE will square off against GOP Sen. Dean HellerDean Arthur HellerOn The Trail: Democrats plan to hammer Trump on Social Security, Medicare Lobbying World Democrats spend big to put Senate in play MORE. Nevada has continued to trend towards Democrats, and Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonHarris lists out 'racist' actions by Trump in '60 minutes' interview: 'It all speaks for itself' Trump has list of top intelligence officials he'll fire if he wins reelection: report Clinton says most Republicans want to see Trump gone but can't say it publicly: report MORE won the state by more than 2 points in 2016.

The party also feels bullish about Arizona, where Democratic Rep. Kyrsten Sinema is expected to win the nomination and has been a prolific fundraiser.

Republicans have a heated three-way primary in the Arizona Senate race between establishment favorite Rep. Martha McSallyMartha Elizabeth McSallyTrump expressed doubt to donors GOP can hold Senate: report Mark Kelly releases Spanish ad featuring Rep. Gallego Senate is leaning to the Democrats, big time, with a wave MORE and two opponents running to the right of her: former state Sen. Kelli Ward and former Maricopa County Sheriff Joe Arpaio.

Democrats face longer odds in deep-red Tennessee, where the party hasn’t won a Senate seat in nearly 30 years. But the party feels good about former Gov. Phil Bredesen (D), who has led some early polls in a likely matchup against Rep. Marsha BlackburnMarsha BlackburnSenate GOP to drop documentary series days before election hitting China, Democrats over coronavirus Senate Judiciary to vote on subpoena for Twitter CEO next week Government efforts to 'fix' social media bias overlooks the destruction of our discourse MORE (R).