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Steyer group launching $250,000 digital ad campaign targeting millennials

Steyer group launching $250,000 digital ad campaign targeting millennials
© Greg Nash

Democratic mega-donor Tom Steyer’s group NextGen America is set to launch a new round of digital ads on Monday targeting millennial voters in seven competitive GOP-held districts.

The initial $250,000 ad campaign will specifically target GOP Reps. Jeff DenhamJeffrey (Jeff) John DenhamDems target small cluster of states in battle for House Poll: Dems lead in 5 critical California House seats Dems announce third-quarter fundraising bonanza MORE (Calif.), Steve Knight (Calif.), Mimi Walters (Calif.), Dana RohrabacherDana Tyrone RohrabacherMidterms in 2018 become most expensive in history Dems target small cluster of states in battle for House GOP super PAC pushes back on report it skipped ad buys for California's Rohrabacher, Walters MORE (Calif.), Brian FitzpatrickBrian K. FitzpatrickGroup begins 'Nuns on the Bus' tour to protest Trump tax law ahead of midterms The Hill's Morning Report — Historic vote on Kavanaugh to come amid protests, anger Dems announce third-quarter fundraising bonanza MORE (Pa.) and Dave Brat (Va.) for voting in line with President TrumpDonald John TrumpThe Guardian slams Trump over comments about assault on reporter Five takeaways from the first North Dakota Senate debate Watchdog org: Tillerson used million in taxpayer funds to fly throughout US MORE’s agenda.

The end of each ad encourages young people to register to vote before November.

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“This is our local representative. He’s supposed to represent us in Congress, but instead he votes for what Trump wants over 80 percent of the time,” one ads says, targeting Rohrabacher.

“For example, he voted to take away health care and stood by while his own party put immigrant kids in cages,” the ad continues, referencing Rohrabacher’s vote to repeal ObamaCare and the Trump administration’s policy of separating families caught illegally crossing the border, which has now been halted.

NextGen will also unveil an adtitled “Chopping Block,” that will run in Fitzpatrick's and Brat’s districts, as well as in the district being vacated by retiring Rep. Ed RoyceEdward (Ed) Randall RoyceGOP leaders hesitant to challenge Trump on Saudi Arabia Election Countdown: O'Rourke goes on the attack | Takeaways from fiery second Texas Senate debate | Heitkamp apologizes for ad misidentifying abuse victims | Trump Jr. to rally for Manchin challenger | Rick Scott leaves trail to deal with hurricane damage Saudi mystery drives wedge between Trump, GOP MORE (R-Calif.). The ad features someone smashing objects with a hammer and accusing Republicans in Congress of wanting to take away the Affordable Care Act, equal pay for women and LGBT rights.

NextGen says the ads are expected to reach 220,000 voters between the ages of 18 to 35 in all seven districts. The ads will run on various social media platforms including Facebook, Twitter, Instagram, YouTube and Snapchat.

Democrats are heavily targeting all seven seats as they look to flip 23 seats and take back the House. With the exception of Brat’s seat, Democratic nominee Hillary ClintonHillary Diane Rodham ClintonWatchdog org: Tillerson used million in taxpayer funds to fly throughout US Republicans cancel airtime in swing Vegas district The Democratic Donald Trump is coming MORE won all of those districts being targeted in the 2016 presidential election.

Steyer, who’s also been leading the Need to Impeach campaign, announced on Monday an additional $10 million for a voter outreach program ahead of the November midterms. The billionaire donor and environmental activist told Politico last month that he plans to spend at least $110 million in 2018.