Steyer group launching $250,000 digital ad campaign targeting millennials

Steyer group launching $250,000 digital ad campaign targeting millennials
© Greg Nash

Democratic mega-donor Tom Steyer’s group NextGen America is set to launch a new round of digital ads on Monday targeting millennial voters in seven competitive GOP-held districts.

The initial $250,000 ad campaign will specifically target GOP Reps. Jeff DenhamJeffrey (Jeff) John DenhamCrazy California an outlier? No, we are the canary in the coal mine Polling editor says news outlets should be more cautious calling elections Rep. Valadao officially concedes in California race MORE (Calif.), Steve Knight (Calif.), Mimi Walters (Calif.), Dana RohrabacherDana Tyrone RohrabacherMueller probe: A timeline from beginning to end Progressives come to Omar's defense Expanding Social Security: Popular from sea to shining sea MORE (Calif.), Brian FitzpatrickBrian K. FitzpatrickFreshman House Dems surge past GOP in money race Cybersecurity Advisory Committee will strengthen national security through a stronger public-private partnership Congress is ready to tackle climate change MORE (Pa.) and Dave Brat (Va.) for voting in line with President TrumpDonald John TrumpRussia's election interference is a problem for the GOP Pence to pitch trade deal during trip to Michigan: report Iran oil minister: US made 'bad mistake' in ending sanctions waivers MORE’s agenda.

The end of each ad encourages young people to register to vote before November.

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“This is our local representative. He’s supposed to represent us in Congress, but instead he votes for what Trump wants over 80 percent of the time,” one ads says, targeting Rohrabacher.

“For example, he voted to take away health care and stood by while his own party put immigrant kids in cages,” the ad continues, referencing Rohrabacher’s vote to repeal ObamaCare and the Trump administration’s policy of separating families caught illegally crossing the border, which has now been halted.

NextGen will also unveil an adtitled “Chopping Block,” that will run in Fitzpatrick's and Brat’s districts, as well as in the district being vacated by retiring Rep. Ed RoyceEdward (Ed) Randall RoyceFormer GOP chairman Royce joins lobbying shop Lawmakers propose banning shark fin trade Bottom Line MORE (R-Calif.). The ad features someone smashing objects with a hammer and accusing Republicans in Congress of wanting to take away the Affordable Care Act, equal pay for women and LGBT rights.

NextGen says the ads are expected to reach 220,000 voters between the ages of 18 to 35 in all seven districts. The ads will run on various social media platforms including Facebook, Twitter, Instagram, YouTube and Snapchat.

Democrats are heavily targeting all seven seats as they look to flip 23 seats and take back the House. With the exception of Brat’s seat, Democratic nominee Hillary ClintonHillary Diane Rodham ClintonTrump rips Krugman, NYT after columnist writes GOP no longer believes in American values Klobuchar jokes to Cuomo: 'I feel you creeping over my shoulder' but 'not in a Trumpian manner' Dems seek to rein in calls for impeachment MORE won all of those districts being targeted in the 2016 presidential election.

Steyer, who’s also been leading the Need to Impeach campaign, announced on Monday an additional $10 million for a voter outreach program ahead of the November midterms. The billionaire donor and environmental activist told Politico last month that he plans to spend at least $110 million in 2018.