Steyer group launching $250,000 digital ad campaign targeting millennials

Steyer group launching $250,000 digital ad campaign targeting millennials
© Greg Nash

Democratic mega-donor Tom Steyer’s group NextGen America is set to launch a new round of digital ads on Monday targeting millennial voters in seven competitive GOP-held districts.

The initial $250,000 ad campaign will specifically target GOP Reps. Jeff DenhamJeffrey (Jeff) John DenhamCrazy California an outlier? No, we are the canary in the coal mine Polling editor says news outlets should be more cautious calling elections Rep. Valadao officially concedes in California race MORE (Calif.), Steve Knight (Calif.), Mimi Walters (Calif.), Dana RohrabacherDana Tyrone RohrabacherExpanding Social Security: Popular from sea to shining sea Oregon Dem top recipient of 2018 marijuana industry money, study finds Democrats need a worthy climate plan MORE (Calif.), Brian FitzpatrickBrian K. FitzpatrickHouse to vote on background check bills next week Dems escalate gun fight a year after Parkland House panel advances bill to expand background checks for gun sales MORE (Pa.) and Dave Brat (Va.) for voting in line with President TrumpDonald John TrumpSchiff urges GOP colleagues to share private concerns about Trump publicly US-China trade talks draw criticism for lack of women in pictures Overnight Defense: Trump to leave 200 troops in Syria | Trump, Kim plan one-on-one meeting | Pentagon asks DHS to justify moving funds for border wall MORE’s agenda.

The end of each ad encourages young people to register to vote before November.

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“This is our local representative. He’s supposed to represent us in Congress, but instead he votes for what Trump wants over 80 percent of the time,” one ads says, targeting Rohrabacher.

“For example, he voted to take away health care and stood by while his own party put immigrant kids in cages,” the ad continues, referencing Rohrabacher’s vote to repeal ObamaCare and the Trump administration’s policy of separating families caught illegally crossing the border, which has now been halted.

NextGen will also unveil an adtitled “Chopping Block,” that will run in Fitzpatrick's and Brat’s districts, as well as in the district being vacated by retiring Rep. Ed RoyceEdward (Ed) Randall RoyceLawmakers propose banning shark fin trade Bottom Line Exiting lawmakers jockey for K Street perch MORE (R-Calif.). The ad features someone smashing objects with a hammer and accusing Republicans in Congress of wanting to take away the Affordable Care Act, equal pay for women and LGBT rights.

NextGen says the ads are expected to reach 220,000 voters between the ages of 18 to 35 in all seven districts. The ads will run on various social media platforms including Facebook, Twitter, Instagram, YouTube and Snapchat.

Democrats are heavily targeting all seven seats as they look to flip 23 seats and take back the House. With the exception of Brat’s seat, Democratic nominee Hillary ClintonHillary Diane Rodham ClintonHillicon Valley: Trump pushes to speed up 5G rollout | Judge hits Roger Stone with full gag order | Google ends forced arbitration | Advertisers leave YouTube after report on pedophile ring 4 ways Hillary looms over the 2020 race Hillary Clinton met with Biden, Klobuchar to talk 2020: report MORE won all of those districts being targeted in the 2016 presidential election.

Steyer, who’s also been leading the Need to Impeach campaign, announced on Monday an additional $10 million for a voter outreach program ahead of the November midterms. The billionaire donor and environmental activist told Politico last month that he plans to spend at least $110 million in 2018.