Steyer group launching $250,000 digital ad campaign targeting millennials

Steyer group launching $250,000 digital ad campaign targeting millennials
© Greg Nash

Democratic mega-donor Tom Steyer’s group NextGen America is set to launch a new round of digital ads on Monday targeting millennial voters in seven competitive GOP-held districts.

The initial $250,000 ad campaign will specifically target GOP Reps. Jeff DenhamJeffrey (Jeff) John DenhamRep. Valadao officially concedes in California race Ryan casts doubt on 'bizarre' California election results Dem T.J. Cox declares victory over Valadao in California House race MORE (Calif.), Steve Knight (Calif.), Mimi Walters (Calif.), Dana RohrabacherDana Tyrone RohrabacherRohrabacher eyes new career as a screenwriter after losing reelection Ryan casts doubt on 'bizarre' California election results Democratic gains erasing House GOP in California MORE (Calif.), Brian FitzpatrickBrian K. FitzpatrickMeet the lawmakers putting politics aside to save our climate Educated voters breaking hard against GOP Bipartisan group of lawmakers propose landmark carbon tax MORE (Pa.) and Dave Brat (Va.) for voting in line with President TrumpDonald John TrumpThe Memo: Ayers decision casts harsh light on Trump NASA offers to show Stephen Curry evidence from moon landings Freedom Caucus calls on leadership to include wall funding, end to 'catch and release' in funding bill MORE’s agenda.

The end of each ad encourages young people to register to vote before November.

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“This is our local representative. He’s supposed to represent us in Congress, but instead he votes for what Trump wants over 80 percent of the time,” one ads says, targeting Rohrabacher.

“For example, he voted to take away health care and stood by while his own party put immigrant kids in cages,” the ad continues, referencing Rohrabacher’s vote to repeal ObamaCare and the Trump administration’s policy of separating families caught illegally crossing the border, which has now been halted.

NextGen will also unveil an adtitled “Chopping Block,” that will run in Fitzpatrick's and Brat’s districts, as well as in the district being vacated by retiring Rep. Ed RoyceEdward (Ed) Randall RoyceThis week: Lawmakers return to mourn George H.W. Bush Ryan casts doubt on 'bizarre' California election results The Hill's Morning Report — Pressure is on Trump, Republicans in Mississippi Senate race MORE (R-Calif.). The ad features someone smashing objects with a hammer and accusing Republicans in Congress of wanting to take away the Affordable Care Act, equal pay for women and LGBT rights.

NextGen says the ads are expected to reach 220,000 voters between the ages of 18 to 35 in all seven districts. The ads will run on various social media platforms including Facebook, Twitter, Instagram, YouTube and Snapchat.

Democrats are heavily targeting all seven seats as they look to flip 23 seats and take back the House. With the exception of Brat’s seat, Democratic nominee Hillary ClintonHillary Diane Rodham ClintonHillicon Valley — Presented by AT&T — NRCC exposes security flaws 2 years after Russia hacks | Google Plus to shut down early | Scathing House report scolds Equifax for breach | McCarthy knocks Google ahead of CEO's hearing Press: Mueller closes in on Trump McCarthy dismisses Dem-led Trump probes MORE won all of those districts being targeted in the 2016 presidential election.

Steyer, who’s also been leading the Need to Impeach campaign, announced on Monday an additional $10 million for a voter outreach program ahead of the November midterms. The billionaire donor and environmental activist told Politico last month that he plans to spend at least $110 million in 2018.