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Bloomberg quietly spends millions in TV ads

Bloomberg quietly spends millions in TV ads
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Former New York City Mayor Michael Bloomberg has quietly reserved more than $30 million in television advertising for Democratic candidates in swing districts in the two weeks before next month’s midterm elections.

The advertising spending, described by several sources watching the television marketplace, comes through Bloomberg’s Independence USA PAC.

Bloomberg pledged to spend at least $80 million helping Democrats reclaim control of the House — a sign, some believed, that the billionaire businessman might try to run for the party’s presidential nomination.

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But Democratic strategists privately complained that they had not seen the money actually flow into campaigns, even as conservative billionaire Sheldon Adelson cut his own eight-figure checks to the most prominent Republican super PAC battling for control of the House.

Now, Bloomberg’s cash is beginning to flow.

About a third of the total spending is coming against two California Republicans who find themselves facing tough Democratic challengers for the first time in years. Bloomberg’s PAC has reserved more than $4.1 million in airtime against both Reps. Steve Knight (R) and Dana RohrabacherDana Tyrone RohrabacherDemocrat Harley Rouda advances in California House primary Lawyers to seek asylum for Assange in France: report Rohrabacher tells Yahoo he discussed pardon with Assange for proof Russia didn't hack DNC email MORE (R), who hold districts covered by the Los Angeles media market.

Independence USA Pac will spend nearly $3 million on behalf of pediatrician Kim Schrier (D), who faces former state Sen. Dino Rossi (R) in a fiercely contested battle for a Republican-held seat whose residents voted for Hillary ClintonHillary Diane Rodham ClintonHouse Judiciary Republicans mockingly tweet 'Happy Birthday' to Hillary Clinton after Barrett confirmation Hillary Clinton tweets 'vote them out' after Senate GOP confirm Barrett CNN: Kayleigh McEnany praised Biden as 'man of the people' in 2015 MORE in 2016, just outside of Seattle.

The group also reserved $2.5 million in airtime in the Las Vegas media market, where former Reps. Steven HorsfordSteven Alexander HorsfordThe robbing of a wildlife refuge in Nevada Rep. Steven Horsford wins Democratic House primary in Nevada Overnight Defense: Army now willing to rename bases named after Confederates | Dems demand answers on 'unfathomable' nuke testing discussions | Pentagon confirms death of north African al Qaeda leader MORE (D) and Cresent Hardy (R) are fighting to reclaim their old job. And it will spend $1.9 million on behalf of state Sen. Jennifer Wexton (D), who appears likely to oust Rep. Barbara ComstockBarbara Jean ComstockLive coverage: House holds third day of public impeachment hearings Gun debate raises stakes in battle for Virginia legislature Progressives face steep odds in ousting incumbent Democrats MORE (R) in the Washington, D.C., suburbs.

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Many of Bloomberg’s other targets are familiar denizens of the toss-up category, including Reps. Carlos CurbeloCarlos Luis CurbeloThe Memo: Trump furor stokes fears of unrest GOP wants more vision, policy from Trump at convention Mucarsel-Powell, Giménez to battle for Florida swing district MORE (R-Fla.), Peter Roskam Peter James RoskamPostcards become unlikely tool in effort to oust Trump Bottom line Lobbying world MORE (R-Ill.), Kevin YoderKevin Wayne YoderBottom line Amanda Adkins wins GOP primary to challenge Rep. Sharice Davids Sharice Davids to vote for Trump impeachment articles: 'The facts are uncontested' MORE (R-Kan.), Mike Bishop (R-Mich.), Erik PaulsenErik Philip PaulsenMinnesota Rep. Dean Phillips wins primary Pass USMCA Coalition drops stance on passing USMCA Two swing-district Democrats raise impeachment calls after whistleblower reports MORE (R-Minn.), Jason LewisJason Mark LewisThe Hill's Morning Report - Sponsored by Facebook - Justice Barrett joins court; one week until Election Day The Hill's Campaign Report: Trump, Biden prepare to make final pitches to voters Minnesota Senate candidate Jason Lewis undergoes 'successful' hernia surgery MORE (R-Minn.) and John CulbersonJohn Abney Culberson2020 Democratic Party platform endorses Trump's NASA moon program Bottom line Ex-Rep. Frelinghuysen joins law and lobby firm MORE (R-Texas).

Bloomberg is aiming to help Democratic candidates in open seats currently held by Reps. Darrell IssaDarrell Edward IssaChamber-backed Democrats embrace endorsements in final stretch Ex-RNC, Trump fundraiser Elliott Broidy charged in covert lobbying scheme DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program MORE (R-Calif.), Lynn JenkinsLynn Haag JenkinsBottom line Former GOP Rep. Costello launches lobbying shop Kansas Republican dropping Senate bid to challenge GOP rep MORE (R-Kan.) and David Trott (R-Mich.).

But Bloomberg’s PAC is also looking a little farther afield, apparently in hopes of expanding the battlefield into some unlikely territory.

The PAC has reserved airtime in Washington’s 3rd District, where Rep. Jaime Herrera BeutlerJaime Lynn Herrera BeutlerDemocratic poll shows tight contest in Washington House race Centrist Democrats 'strongly considering' discharge petition on GOP PPP bill This week: House returns for pre-election sprint MORE (R) is seeking her fourth term. She faces Carolyn Long, a college professor, in a district President TrumpDonald John TrumpTrump admin to announce coronavirus vaccine will be covered under Medicare, Medicaid: report Election officials say they're getting suspicious emails that may be part of malicious attack on voting: report McConnell tees up Trump judicial pick following Supreme Court vote MORE won by 7 points in 2016. A Siena College poll conducted for The New York Times last week showed Herrera Beutler leading Long 48 percent to 41 percent.

Bloomberg will also spend nearly half a million dollars in Georgia’s 6th District, a suburban Atlanta area that was the epicenter of a hotly contested special election last year in which Democrat Jon Ossoff raised tens of millions of dollars in an ultimately unsuccessful bid against Rep. Karen HandelKaren Christine HandelHouse Democrats' campaign arm reserves .6M in ads in competitive districts Black Lives Matter movement to play elevated role at convention QAnon backer Marjorie Taylor Greene wins Georgia GOP runoff MORE (R).

Handel now faces Lucy McBath, a businesswoman and gun control activist — an issue near to Bloomberg’s heart. The only public poll in the race, conducted last week, shows Handel leading by just 4 percentage points.

And Bloomberg even hopes to fill the conservative district once held by former Rep. Ron DeSantisRon DeSantisTrump's new interest in water resources — why now? Trump campaign says it didn't hire armed guards outside Florida polling place Trump jokes he'll 'find a way' to fire Gov. DeSantis if he loses Florida MORE (R), who quit his seat to focus on his run for governor of Florida. The Independence USA PAC has reserved nearly $1.3 million on behalf of Nancy Soderberg, a high-ranking official on Bill ClintonWilliam (Bill) Jefferson ClintonThe Hill's Campaign Report: Trump, Biden face off for last time on the debate stage Trump expected to bring Hunter Biden's former business partner to debate Davis: On eve of tonight's debate — we've seen this moment in history before MORE’s National Security Council.

Soderberg faces an uphill bid against Mike Waltz, a former top aide to Vice President Dick Cheney, in a district that went for President Trump by nearly 20 points. So far, the vast majority of the outside spending in the race has come on Waltz’s behalf, from Bloomberg’s old foe, the National Rifle Association.

The PAC’s spending is being reported to the Federal Election Commission by its treasurer, Howard Wolfson. Wolfson did not respond to a request for comment Friday morning.

Independence USA PAC has already spent more than $19 million on advertising backing Democratic candidates in the last month, reports that include some of the current buys.

The remaining buys that have yet to be reported will vault that total north of $35 million, making Bloomberg a more prominent player in the 2018 midterm elections than all but eight other outside groups, according to a running tally maintained by Political MoneyLine.