Bloomberg quietly spends millions in TV ads

Bloomberg quietly spends millions in TV ads
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Former New York City Mayor Michael Bloomberg has quietly reserved more than $30 million in television advertising for Democratic candidates in swing districts in the two weeks before next month’s midterm elections.

The advertising spending, described by several sources watching the television marketplace, comes through Bloomberg’s Independence USA PAC.

Bloomberg pledged to spend at least $80 million helping Democrats reclaim control of the House — a sign, some believed, that the billionaire businessman might try to run for the party’s presidential nomination.

But Democratic strategists privately complained that they had not seen the money actually flow into campaigns, even as conservative billionaire Sheldon Adelson cut his own eight-figure checks to the most prominent Republican super PAC battling for control of the House.

Now, Bloomberg’s cash is beginning to flow.

About a third of the total spending is coming against two California Republicans who find themselves facing tough Democratic challengers for the first time in years. Bloomberg’s PAC has reserved more than $4.1 million in airtime against both Reps. Steve Knight (R) and Dana RohrabacherDana Tyrone RohrabacherDemocrats need a worthy climate plan A timeline of the Mueller probe’s biggest developments Rohrabacher eyes new career as a screenwriter after losing reelection MORE (R), who hold districts covered by the Los Angeles media market.

Independence USA Pac will spend nearly $3 million on behalf of pediatrician Kim Schrier (D), who faces former state Sen. Dino Rossi (R) in a fiercely contested battle for a Republican-held seat whose residents voted for Hillary ClintonHillary Diane Rodham ClintonTexas man indicted over allegations he created fraudulent campaign PACs FISA shocker: DOJ official warned Steele dossier was connected to Clinton, might be biased Pompeo’s Cairo speech more ‘back to the future’ than break with past MORE in 2016, just outside of Seattle.

The group also reserved $2.5 million in airtime in the Las Vegas media market, where former Reps. Steven HorsfordSteven Alexander HorsfordTen Dem lawmakers added to House Ways and Means Committee Nevada Democrat calls Trump’s focus on border wall ‘unfortunate and unnecessary’ The Hill's Morning Report — Pelosi to reclaim Speakership amid shutdown MORE (D) and Cresent Hardy (R) are fighting to reclaim their old job. And it will spend $1.9 million on behalf of state Sen. Jennifer Wexton (D), who appears likely to oust Rep. Barbara ComstockBarbara Jean ComstockDems win Virginia state Senate special election Dem rep asks for asks for pay to be withheld during shutdown New Dem lawmaker hangs trans flag outside office on Capitol Hill MORE (R) in the Washington, D.C., suburbs.

Many of Bloomberg’s other targets are familiar denizens of the toss-up category, including Reps. Carlos CurbeloCarlos Luis CurbeloEx-GOP Rep. Ryan Costello joins group pushing carbon tax Hispanic Caucus boasts record membership in new Congress Chuck Todd says his show is 'not going to give time to climate deniers' MORE (R-Fla.), Peter Roskam Peter James RoskamIllinois New Members 2019 Defeated Republicans mocked by Trump fire back at president House GOP returns to Washington after sobering midterm losses MORE (R-Ill.), Kevin YoderKevin Wayne YoderYoder, Messer land on K Street Bold, bipartisan action on child care will win plenty of friends Pompeo seen as top recruit for Kansas Senate seat MORE (R-Kan.), Mike Bishop (R-Mich.), Erik PaulsenErik Philip PaulsenThe 8 House Republicans who voted against Trump’s border wall Minnesota New Members 2019 Defeated Republicans mocked by Trump fire back at president MORE (R-Minn.), Jason LewisJason Mark LewisMLB donated to GOP lawmaker who made controversial comments about women, minorities Minnesota New Members 2019 Overnight Health Care — Presented by The Partnership for Safe Medicines — Medicaid expansion gets extra boost from governors' races | Utah's expansion to begin April 1 | GOP lawmaker blames McCain for Dems winning House MORE (R-Minn.) and John CulbersonJohn Abney CulbersonDemocrats need a worthy climate plan NASA lost key support to explore Jupiter's moon Texas New Members 2019 MORE (R-Texas).

Bloomberg is aiming to help Democratic candidates in open seats currently held by Reps. Darrell IssaDarrell Edward IssaFormer congressmen, RNC members appointed to Trump administration roles Senate throws hundreds of Trump nominees into limbo Congress must take the next steps on federal criminal justice reforms MORE (R-Calif.), Lynn JenkinsLynn Haag JenkinsPompeo seen as top recruit for Kansas Senate seat Exiting lawmakers jockey for K Street perch GOP seeks to ram through Trump’s B wall demand MORE (R-Kan.) and David Trott (R-Mich.).

But Bloomberg’s PAC is also looking a little farther afield, apparently in hopes of expanding the battlefield into some unlikely territory.

The PAC has reserved airtime in Washington’s 3rd District, where Rep. Jaime Herrera BeutlerJaime Lynn Herrera BeutlerLatest funding bill to reopen the government fails in House On The Money: Trump says he won't declare emergency 'so fast' | Shutdown poised to become longest in history | Congress approves back pay for workers | More federal unions sue over shutdown Overnight Energy: House votes to reopen Interior, EPA | Dems question EPA over Wheeler confirmation prep | Virginia Dem backs Green New Deal MORE (R) is seeking her fourth term. She faces Carolyn Long, a college professor, in a district President TrumpDonald John TrumpPentagon update to missile defense doctrine will explore space-base technologies, lasers to counter threats Giuliani: 'I never said there was no collusion' between the Trump campaign and Russia Former congressmen, RNC members appointed to Trump administration roles MORE won by 7 points in 2016. A Siena College poll conducted for The New York Times last week showed Herrera Beutler leading Long 48 percent to 41 percent.

Bloomberg will also spend nearly half a million dollars in Georgia’s 6th District, a suburban Atlanta area that was the epicenter of a hotly contested special election last year in which Democrat Jon Ossoff raised tens of millions of dollars in an ultimately unsuccessful bid against Rep. Karen HandelKaren Christine HandelOssoff tests waters for Georgia Senate run Jon Ossoff considering 2020 run for Senate in Georgia: report New House GOP campaign chairman lays out challenges for 2020 MORE (R).

Handel now faces Lucy McBath, a businesswoman and gun control activist — an issue near to Bloomberg’s heart. The only public poll in the race, conducted last week, shows Handel leading by just 4 percentage points.

And Bloomberg even hopes to fill the conservative district once held by former Rep. Ron DeSantisRonald Dion DeSantisFlorida governor threatens Airbnb over West Bank settlements Florida governor announces sheriff's suspension over Parkland shooting DeSantis asks entire South Florida water management board to resign MORE (R), who quit his seat to focus on his run for governor of Florida. The Independence USA PAC has reserved nearly $1.3 million on behalf of Nancy Soderberg, a high-ranking official on Bill ClintonWilliam (Bill) Jefferson ClintonDems should follow Bill Clinton's lead on minimum wage hike Feehery: Current shutdown impasse is a fight over peanuts Rosenstein, DOJ exploring ways to more easily spy on journalists MORE’s National Security Council.

Soderberg faces an uphill bid against Mike Waltz, a former top aide to Vice President Dick Cheney, in a district that went for President Trump by nearly 20 points. So far, the vast majority of the outside spending in the race has come on Waltz’s behalf, from Bloomberg’s old foe, the National Rifle Association.

The PAC’s spending is being reported to the Federal Election Commission by its treasurer, Howard Wolfson. Wolfson did not respond to a request for comment Friday morning.

Independence USA PAC has already spent more than $19 million on advertising backing Democratic candidates in the last month, reports that include some of the current buys.

The remaining buys that have yet to be reported will vault that total north of $35 million, making Bloomberg a more prominent player in the 2018 midterm elections than all but eight other outside groups, according to a running tally maintained by Political MoneyLine.