'Morning Joe' host quizzes Howard Schultz on price of a box of Cheerios

MSNBC "Morning Joe" host Mika Brzezinski asked Howard Schultz, who's considering a run for president, how much a box of Cheerios costs early Wednesday, prompting criticism that she asked the former Starbucks CEO an unfair question.

"An 18-ounce box of Cheerios," Schultz, who has sad he's seriously mulling a bid as a "centrist independent," responded. "I don’t know. I don’t eat Cheerios."

Co-host Joe Scarborough joked that Schultz could ask the moderators about subjects, such as the budget for the Veterans Affairs Department, and that they could ask him about the price of cereal. 

"It's four bucks," Brzezinski said.

An 18 ounce box of cheerios is listed for $6.89 on Amazon, though prices may vary depending on the store. 

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Brzezinski also asked Schultz why he was qualified to run for president and who he felt the best Republican and Democratic presidents were. 

"It’s my life experience," Schultz said in response to the question about why he's qualified. "It’s what I’ve learned along the way. It’s sharing success. It’s recognizing that every business decision is not an economic one. And it’s an understanding, a real understanding that somebody has to restore the promise of America."

He listed Ronald Reagan as the best Republican president, adding that Franklin Delano Roosevelt was his favorite Democrat in the Oval Office.

It is unclear why Brzezinski decided to question Schultz about an 18 ounce box of cereal, and the query prompted many reactions from commentators. 

Ben Shapiro, the editor-in-chief of The Daily Wire, said that he buys "Cheerios regularly and have no idea" how much they cost.

"Because I just toss the box into the cart and then rack it all up on my credit card," he tweeted. "I’d guess I’m not alone."

"Honest Q. Did anyone reading this actually remember the shelf price of Cheerios?" John Noonan, a staffer for Sen. Tom CottonThomas (Tom) Bryant CottonSenate rejects border declaration in major rebuke of Trump Hillicon Valley: Doctors press tech to crack down on anti-vax content | Facebook, Instagram suffer widespread outages | Spotify hits Apple with antitrust complaint | FCC rejects calls to delay 5G auction Senate votes to confirm Neomi Rao to appeals court MORE (R-Ark.), said. "I don't even eat Cheerios!"

Schultz revealed earlier this week that he was considering an independent campaign for president in 2020, saying he is dissatisfied with increasing polarization between America's two main political parties.

“I am certainly prepared for the cynics and the naysayers to come out and say this cannot be done,” Schultz said during an interview at a New York City bookstore on Monday. “I don’t agree with them. I think it’s un-American to say it can’t be done."