Trump making reelection pitch to seniors on Facebook: report

Trump making reelection pitch to seniors on Facebook: report
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President TrumpDonald John TrumpTrump watching 'very closely' as Portland braces for dueling protests WaPo calls Trump admin 'another threat' to endangered species Are Democrats turning Trump-like? MORE's reelection campaign is targeting senior citizens with Facebook ads more than other 2020 candidates, according to a new analysis.

A review of ads on the platform by Bully Pulpit Interactive obtained by Axios found that the Trump campaign has spent roughly 44 percent of its Facebook advertising budget on posts targeting Americans over 65.

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By comparison, the presidential campaigns of Sens. Elizabeth WarrenElizabeth Ann WarrenAre Democrats turning Trump-like? Manufacturing shrinks, raising questions for Trump Volatile presidential polls spark new round of anxieties MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisAre Democrats turning Trump-like? Volatile presidential polls spark new round of anxieties Conservative commentator rips Shapiro over criticism of people with multiple jobs MORE (D-Calif.) have spent about 29 percent and 25 percent, respectively, of their Facebook ad dollars on the older demographic.

Other prominent Democrats spent even less to reach seniors, including former Rep. Beto O'RourkeBeto O'RourkeHillicon Valley: O'Rourke proposal targets tech's legal shield | Dem wants public review of FCC agreement with T-Mobile, Sprint | Voters zero in on cybersecurity | Instagram to let users flag misinformation O'Rourke proposes holding tech platforms accountable for hate speech The Hill's Campaign Report: Battle for Senate begins to take shape MORE (D-Texas), who targeted elderly Americans with just 13 percent of his Facebook ads. 

Sen. Bernie SandersBernie SandersVolatile presidential polls spark new round of anxieties GOP memo deflects some gun questions to 'violence from the left' British Bookmaker: Warren has replaced Biden as Democratic primary favorite MORE (I-Vt.) spent just 9 percent of his Facebook budget on seniors, according to the analysis.

The Democrats who targeted older voters on Facebook the most, according to Axios and Bully Pulpit, were former Rep. John DelaneyJohn Kevin DelaneyPoll: Nearly 4 in 5 say they will consider candidates' stances on cybersecurity Native American advocates question 2020 Democrats' commitment Head of flight attendants group claims 'broad support' for 'Medicare for All' among union members MORE (D-Md.) and Sen. Amy KlobucharAmy Jean KlobucharPoll: Nearly 4 in 5 say they will consider candidates' stances on cybersecurity The Hill's Campaign Report: Battle for Senate begins to take shape Native American advocates question 2020 Democrats' commitment MORE (D-Minn.), who spent 51 percent and 39 percent of their budgets, respectively, on that demographic.

"We assume Trump is making a huge play to hold an advantage he had in 2016 with older white voters. This follows the public statements from the campaign manager that they plan to target and reach all of their voters online, not just cultivate small-dollar donors," Ben Coffey Clark, a partner with Bully Pulpit, told Axios.

Older Americans typically turn out to vote at a higher rate than other age groups, though last year's midterm elections saw a surge in new voters and younger Americans heading to the polls.