Trump making reelection pitch to seniors on Facebook: report

President TrumpDonald John TrumpFeinstein, Iranian foreign minister had dinner amid tensions: report The Hill's Morning Report - Trump says no legislation until Dems end probes Harris readies a Phase 2 as she seeks to rejuvenate campaign MORE's reelection campaign is targeting senior citizens with Facebook ads more than other 2020 candidates, according to a new analysis.

A review of ads on the platform by Bully Pulpit Interactive obtained by Axios found that the Trump campaign has spent roughly 44 percent of its Facebook advertising budget on posts targeting Americans over 65.

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By comparison, the presidential campaigns of Sens. Elizabeth WarrenElizabeth Ann WarrenThe Hill's Morning Report - Trump says no legislation until Dems end probes Harris readies a Phase 2 as she seeks to rejuvenate campaign 2020 Dems put spotlight on disabilities issues MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisThe Hill's Morning Report - Trump says no legislation until Dems end probes Harris readies a Phase 2 as she seeks to rejuvenate campaign 2020 Dems put spotlight on disabilities issues MORE (D-Calif.) have spent about 29 percent and 25 percent, respectively, of their Facebook ad dollars on the older demographic.

Other prominent Democrats spent even less to reach seniors, including former Rep. Beto O'RourkeBeto O'RourkeCNN's O'Rourke town hall finishes behind Fox News, MSNBC Biden retains large lead over Sanders, other 2020 Dems in new Hill-HarrisX poll The Hill's Morning Report - Pelosi remains firm despite new impeachment push MORE (D-Texas), who targeted elderly Americans with just 13 percent of his Facebook ads. 

Sen. Bernie SandersBernie SandersHarris readies a Phase 2 as she seeks to rejuvenate campaign 2020 Dems put spotlight on disabilities issues Lee, Sanders introduce bill to tax Wall Street transactions MORE (I-Vt.) spent just 9 percent of his Facebook budget on seniors, according to the analysis.

The Democrats who targeted older voters on Facebook the most, according to Axios and Bully Pulpit, were former Rep. John DelaneyJohn Kevin DelaneyCNN's O'Rourke town hall finishes behind Fox News, MSNBC Harris seeks Iowa edge with army of volunteers Castro to strike with McDonald's employees in North Carolina MORE (D-Md.) and Sen. Amy KlobucharAmy Jean KlobucharCNN's O'Rourke town hall finishes behind Fox News, MSNBC Anita Hill: Female 2020 Democrats 'not being taken seriously' Harris seeks Iowa edge with army of volunteers MORE (D-Minn.), who spent 51 percent and 39 percent of their budgets, respectively, on that demographic.

"We assume Trump is making a huge play to hold an advantage he had in 2016 with older white voters. This follows the public statements from the campaign manager that they plan to target and reach all of their voters online, not just cultivate small-dollar donors," Ben Coffey Clark, a partner with Bully Pulpit, told Axios.

Older Americans typically turn out to vote at a higher rate than other age groups, though last year's midterm elections saw a surge in new voters and younger Americans heading to the polls.