Trump making reelection pitch to seniors on Facebook: report

Trump making reelection pitch to seniors on Facebook: report
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President TrumpDonald John TrumpGOP congressman slams Trump over report that U.S. bombed former anti-ISIS coalition headquarters US to restore 'targeted assistance' to Central American countries after migration deal Trump says lawmakers should censure Schiff MORE's reelection campaign is targeting senior citizens with Facebook ads more than other 2020 candidates, according to a new analysis.

A review of ads on the platform by Bully Pulpit Interactive obtained by Axios found that the Trump campaign has spent roughly 44 percent of its Facebook advertising budget on posts targeting Americans over 65.

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By comparison, the presidential campaigns of Sens. Elizabeth WarrenElizabeth Ann WarrenButtigieg tweeted support for 'Medicare for All' in 2018 Overnight Health Care — Presented by National Taxpayers Union — House Dems change drug pricing bill to address progressive concerns | Top Republican rejects Dem proposal on surprise medical bills | Vaping group launches Fox News ad blitz Hillicon Valley: FCC approves T-Mobile-Sprint merger | Dems wrangle over breaking up Big Tech at debate | Critics pounce as Facebook's Libra stumbles | Zuckerberg to be interviewed by Fox News | Twitter details rules for political figures' tweets MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisHillicon Valley: FCC approves T-Mobile-Sprint merger | Dems wrangle over breaking up Big Tech at debate | Critics pounce as Facebook's Libra stumbles | Zuckerberg to be interviewed by Fox News | Twitter details rules for political figures' tweets Democrats have reason to worry after the last presidential debate 2020 Democrats recognize Pronouns Day MORE (D-Calif.) have spent about 29 percent and 25 percent, respectively, of their Facebook ad dollars on the older demographic.

Other prominent Democrats spent even less to reach seniors, including former Rep. Beto O'RourkeBeto O'RourkeHillicon Valley: FCC approves T-Mobile-Sprint merger | Dems wrangle over breaking up Big Tech at debate | Critics pounce as Facebook's Libra stumbles | Zuckerberg to be interviewed by Fox News | Twitter details rules for political figures' tweets O'Rourke rips Bill O'Reilly: The problem with our economy is 'a disgraced TV host like you makes millions' O'Rourke on whether mass shooters would hand over weapons: 'I expect our fellow Americans to follow the law' MORE (D-Texas), who targeted elderly Americans with just 13 percent of his Facebook ads. 

Sen. Bernie SandersBernie SandersOvernight Health Care — Presented by National Taxpayers Union — House Dems change drug pricing bill to address progressive concerns | Top Republican rejects Dem proposal on surprise medical bills | Vaping group launches Fox News ad blitz Democrats have reason to worry after the last presidential debate Krystal Ball on Sanders debate performance: 'He absolutely hit it out of the park' MORE (I-Vt.) spent just 9 percent of his Facebook budget on seniors, according to the analysis.

The Democrats who targeted older voters on Facebook the most, according to Axios and Bully Pulpit, were former Rep. John DelaneyJohn Kevin DelaneyWarren defends, Buttigieg attacks in debate that shrank the field The Hill's 12:30 Report: Hunter Biden speaks out amid Ukraine controversy 2020 primary debate guide: Everything you need to know ahead of the October showdown MORE (D-Md.) and Sen. Amy KlobucharAmy Jean KlobucharHillicon Valley: FCC approves T-Mobile-Sprint merger | Dems wrangle over breaking up Big Tech at debate | Critics pounce as Facebook's Libra stumbles | Zuckerberg to be interviewed by Fox News | Twitter details rules for political figures' tweets Progressive action group defends Warren over dodging of 'Medicare for all' questions The Hill's 12:30 Report: Trump seeks distance from Syria crisis MORE (D-Minn.), who spent 51 percent and 39 percent of their budgets, respectively, on that demographic.

"We assume Trump is making a huge play to hold an advantage he had in 2016 with older white voters. This follows the public statements from the campaign manager that they plan to target and reach all of their voters online, not just cultivate small-dollar donors," Ben Coffey Clark, a partner with Bully Pulpit, told Axios.

Older Americans typically turn out to vote at a higher rate than other age groups, though last year's midterm elections saw a surge in new voters and younger Americans heading to the polls.