Biden overshadows competitors in digital ad spending: report

Former Vice President Joe BidenJoe BidenHouse unravels with rise of 'Les Enfants Terrible' Sanders to call on 2020 Democrats to reject money from drug, health insurance industries Harris tops Biden in California 2020 poll MORE is outpacing his 2020 Democratic rivals in spending on digital advertisements, CNN reported Tuesday.

Biden spent about $800,000 last week on Facebook and Google ads, more than any of his competitors in the race for the Democratic presidential nomination, according to CNN.

Biden, who announced his bid for the presidency last week, spent about $407,000 on Facebook ads, CNN reported, buying a total of 1,336 targeted ads on the platform. 

ADVERTISEMENT

His campaign's Facebook spending was greater than the combined total of the next five candidates.

Sen. Elizabeth WarrenElizabeth Ann WarrenHarris tops Biden in California 2020 poll The Hill's Morning Report - A raucous debate on race ends with Trump admonishment Democrats fret over Trump cash machine MORE (D-Mass.) spent $100,677, while Sen. Bernie SandersBernie SandersSanders to call on 2020 Democrats to reject money from drug, health insurance industries The hidden connection between immigration and health care: Our long-term care crisis Harris tops Biden in California 2020 poll MORE (I-Vt.), Andrew YangAndrew YangHarris tops Biden in California 2020 poll Jack Dorsey maxes out donations to Tulsi Gabbard presidential bid The Hill's Morning Report - Presented by JUUL Labs - House to vote to condemn Trump tweet MORE, Washington Gov. Jay InsleeJay Robert InsleeNew Trump rules prompt Planned Parenthood to forgo federal funds The Hill's 12:30 Report: Trump digs in ahead of House vote to condemn tweet Oregon to require schools to teach about Holocaust MORE (D), and South Bend, Ind., Mayor Pete ButtigiegPeter (Pete) Paul ButtigiegHarris tops Biden in California 2020 poll The Hill's Morning Report - A raucous debate on race ends with Trump admonishment The Hill's 12:30 Report: Trump digs in ahead of House vote to condemn tweet MORE each spent less than $100,000. 

On Google, Biden's campaign spent $388,900 on ads last week, making him the top political advertiser on the platform, according to CNN. The next closest candidate was Buttigieg, whose campaign spent just under $50,000 on ads on the platform, according to the report.

Since announcing his bid last week, Biden has surged in the polls, increasing his lead over the other candidates. His campaign also raised $6.3 million in its first 24 hours, more than any other campaign raised in its first 24 hours.