Biden tops field of 2020 Dems in digital spending

Biden tops field of 2020 Dems in digital spending
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Former Vice President Joe BidenJoe BidenSupport for impeachment inches up in poll Overnight Defense: Trump's Syria envoy wasn't consulted on withdrawal | McConnell offers resolution urging Trump to rethink Syria | Diplomat says Ukraine aid was tied to political investigations Democrats say they have game changer on impeachment MORE led the field of presidential contenders in digital ad spending last week, dropping roughly $438,000 on Facebook and Google advertisements, according to data from the two companies.

The spending, which covers the week of April 28, means that the former vice president spent more than $1.2 million on Facebook and Google ads in the less than two weeks since he launched his 2020 presidential bid.

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Biden’s $1.2 million in total ad spending on the two platforms is topped in the Democratic field only by Sens. Kamala HarrisKamala Devi HarrisSaagar Enjeti: Warren, Buttigieg don't stand a chance against Trump Warren overtakes Sanders in new poll The Hill's 12:30 Report: Trump faces backlash for comparing impeachment to 'lynching' MORE (D-Calif.), Elizabeth WarrenElizabeth Ann WarrenOvernight Health Care — Presented by Partnership for America's Health Care Future — ObamaCare premiums dropping for 2020 | Warren, Buttigieg shift stances on 'Medicare for All' | Drug companies spend big on lobbying Mellman: Trumping peace and prosperity On The Money: Waters clashes with Trump officials over 'disastrous' housing finance plan | Dems jump into Trump turf war over student loans | House passes bill targeting anonymous shell companies MORE (D-Mass.) and Bernie SandersBernie SandersOvernight Health Care — Presented by Partnership for America's Health Care Future — ObamaCare premiums dropping for 2020 | Warren, Buttigieg shift stances on 'Medicare for All' | Drug companies spend big on lobbying Mellman: Trumping peace and prosperity Tlaib to join Sanders at campaign rally in Detroit MORE (I-Vt.), all of whom have been on the campaign trail for months longer than Biden.

Harris has spent roughly $1.43 million on Facebook and Google ads since jumping into the presidential race in January. Last week, she dropped about $350,000, quadrupling her spending from the previous week.

Warren spent $131,000 on Facebook and Google ads last week, bringing her total Facebook and Google ad spending to $1.42 million since she announced her candidacy on New Year’s Eve, according to the data.

Biden’s spending in the days after launching his presidential campaign nearly matches that of Sanders, who has spent roughly $1.22 million advertising on the two platforms since his February campaign announcement. Last week, the Vermont senator spent about $57,000 on Facebook and Google ads.

The Facebook and Google data was compiled by ACRONYM, a progressive group that focuses on digital advertising organizing.

The deluge of spending by Biden and others underscores the outsize role digital outreach and social media are expected to play in the 2020 presidential contest.

Biden easily took the title for top political ad spender on Google last week, pumping $123,000 into the platform, nearly double what President TrumpDonald John TrumpGraham to introduce resolution condemning House impeachment inquiry Support for impeachment inches up in poll Fox News's Bret Baier calls Trump's attacks on media 'a problem' MORE’s joint fundraising committee, Trump Make America Great Again Committee, spent on Google advertising, according to data from the tech company.

Biden raised roughly $6.3 million in the 24-hour period after announcing his presidential bid last month, giving him the largest first-day haul of any declared Democratic presidential candidate.