Biden tops field of 2020 Dems in digital spending

Biden tops field of 2020 Dems in digital spending
© UPI Photo

Former Vice President Joe BidenJoe BidenJames Carville: Biden represents 'stability' not 'generational change' Trump's misspelling of Biden's name trends on Twitter Trump says 'I have confidence' after past North Korea missile tests MORE led the field of presidential contenders in digital ad spending last week, dropping roughly $438,000 on Facebook and Google advertisements, according to data from the two companies.

The spending, which covers the week of April 28, means that the former vice president spent more than $1.2 million on Facebook and Google ads in the less than two weeks since he launched his 2020 presidential bid.

ADVERTISEMENT

Biden’s $1.2 million in total ad spending on the two platforms is topped in the Democratic field only by Sens. Kamala HarrisKamala Devi HarrisSan Francisco police chief apologizes for raid on journalist's home Gillibrand seizes on abortion debate to jump-start campaign Senate Democrats to House: Tamp down the impeachment talk MORE (D-Calif.), Elizabeth WarrenElizabeth Ann WarrenTrump defense pick expected to face tense confirmation 2020 Democrats target federal ban on abortion funding Gillibrand seizes on abortion debate to jump-start campaign MORE (D-Mass.) and Bernie SandersBernie SandersJames Carville: Biden represents 'stability' not 'generational change' Ocasio-Cortez, progressives trash 'antisemitic' Politico illustration of Bernie Sanders 2020 Democrats target federal ban on abortion funding MORE (I-Vt.), all of whom have been on the campaign trail for months longer than Biden.

Harris has spent roughly $1.43 million on Facebook and Google ads since jumping into the presidential race in January. Last week, she dropped about $350,000, quadrupling her spending from the previous week.

Warren spent $131,000 on Facebook and Google ads last week, bringing her total Facebook and Google ad spending to $1.42 million since she announced her candidacy on New Year’s Eve, according to the data.

Biden’s spending in the days after launching his presidential campaign nearly matches that of Sanders, who has spent roughly $1.22 million advertising on the two platforms since his February campaign announcement. Last week, the Vermont senator spent about $57,000 on Facebook and Google ads.

The Facebook and Google data was compiled by ACRONYM, a progressive group that focuses on digital advertising organizing.

The deluge of spending by Biden and others underscores the outsize role digital outreach and social media are expected to play in the 2020 presidential contest.

Biden easily took the title for top political ad spender on Google last week, pumping $123,000 into the platform, nearly double what President TrumpDonald John TrumpPapadopoulos on AG's new powers: 'Trump is now on the offense' Pelosi uses Trump to her advantage Mike Pence delivers West Point commencement address MORE’s joint fundraising committee, Trump Make America Great Again Committee, spent on Google advertising, according to data from the tech company.

Biden raised roughly $6.3 million in the 24-hour period after announcing his presidential bid last month, giving him the largest first-day haul of any declared Democratic presidential candidate.