Biden tops field of 2020 Dems in digital spending

Biden tops field of 2020 Dems in digital spending
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Former Vice President Joe BidenJoe BidenBiden compares Trump to George Wallace Sanders unveils plan to guarantee the 'right to a secure retirement' CNN Democratic debate drawing finishes third in cable news ratings race MORE led the field of presidential contenders in digital ad spending last week, dropping roughly $438,000 on Facebook and Google advertisements, according to data from the two companies.

The spending, which covers the week of April 28, means that the former vice president spent more than $1.2 million on Facebook and Google ads in the less than two weeks since he launched his 2020 presidential bid.

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Biden’s $1.2 million in total ad spending on the two platforms is topped in the Democratic field only by Sens. Kamala HarrisKamala Devi HarrisWhat to expect when Mueller testifies: Not much Biden compares Trump to George Wallace CNN Democratic debate drawing finishes third in cable news ratings race MORE (D-Calif.), Elizabeth WarrenElizabeth Ann WarrenJulián Castro is behind in the polls, but he's finding a niche Gabbard arrives in Puerto Rico to 'show support' amid street protests Democratic strategist predicts most 2020 candidates will drop out in late fall MORE (D-Mass.) and Bernie SandersBernie SandersGabbard arrives in Puerto Rico to 'show support' amid street protests Democratic strategist predicts most 2020 candidates will drop out in late fall Sanders unveils plan to guarantee the 'right to a secure retirement' MORE (I-Vt.), all of whom have been on the campaign trail for months longer than Biden.

Harris has spent roughly $1.43 million on Facebook and Google ads since jumping into the presidential race in January. Last week, she dropped about $350,000, quadrupling her spending from the previous week.

Warren spent $131,000 on Facebook and Google ads last week, bringing her total Facebook and Google ad spending to $1.42 million since she announced her candidacy on New Year’s Eve, according to the data.

Biden’s spending in the days after launching his presidential campaign nearly matches that of Sanders, who has spent roughly $1.22 million advertising on the two platforms since his February campaign announcement. Last week, the Vermont senator spent about $57,000 on Facebook and Google ads.

The Facebook and Google data was compiled by ACRONYM, a progressive group that focuses on digital advertising organizing.

The deluge of spending by Biden and others underscores the outsize role digital outreach and social media are expected to play in the 2020 presidential contest.

Biden easily took the title for top political ad spender on Google last week, pumping $123,000 into the platform, nearly double what President TrumpDonald John TrumpUS-Saudi Arabia policy needs a dose of 'realpolitik' Trump talks to Swedish leader about rapper A$AP Rocky, offers to vouch for his bail Matt Gaetz ahead of Mueller hearing: 'We are going to reelect the president' MORE’s joint fundraising committee, Trump Make America Great Again Committee, spent on Google advertising, according to data from the tech company.

Biden raised roughly $6.3 million in the 24-hour period after announcing his presidential bid last month, giving him the largest first-day haul of any declared Democratic presidential candidate.