Biden campaign starts selling ObamaCare 'BFD' stickers

Biden campaign starts selling ObamaCare 'BFD' stickers
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Former Vice President Joe BidenJoe BidenDemocrats redefine center as theirs collapses Speculation swirls around whether Bloomberg will make Las Vegas debate stage Pelosi: 'I'm not counting Joe Biden out' MORE sought to gin up support for his presidential campaign's health care policy during Wednesday night's Democratic presidential primary debates.

Biden's campaign sent a press release to supporters advertising the gift of a sticker reading "Obamacare: It's a BFD" after his fellow 2020 contenders attacked his health care policy that seeks to "protect and build on Obamacare."

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The sticker's message refers to an expletive Biden was recorded uttering to then-President Obama at a 2010 signing ceremony for the Affordable Care Act: "This is a big f---ing deal."

Biden, widely viewed as the front-runner for the Democratic nomination according to most polls, weathered attacks from several fellow 2020 contenders Wednesday night including Sens. Kamala HarrisKamala Devi HarrisConway: Trump is 'toying with everybody' by attacking Bloomberg for stop-and-frisk comments The Hill's Campaign Report: New challenges for 2020 Dems in Nevada, South Carolina Beleaguered Biden turns to must-win South Carolina MORE (D-Calif.) and Kirsten GillibrandKirsten GillibrandHillicon Valley: US hits Huawei with new charges | Judge orders Pentagon to halt 'war cloud' work amid Amazon challenge | IRS removes guidance on Fortnite game currency Gillibrand proposes creating new digital privacy agency Lobbying world MORE (D-N.Y.)  and New York City Mayor Bill de BlasioBill de BlasioBloomberg compared civil libertarians, teachers union to NRA 'extremists' in 2013: report De Blasio endorses Sanders for president While Klobuchar surges, Warren flounders MORE.

Biden attacked Harris for her "Medicare for All" plan, warning of tax increases and the elimination of employer-based private insurance, continuing a tussle between two front-runners that began in the first debate.

"Your plan does not cover everyone in America,” Harris told Biden Wednesday night, adding: "our plan will bring health care to all Americans under a Medicare for All system"

The central debate is between Harris’s plan of Medicare for All versus Biden’s more moderate plan to give people the option of a government-run plan but also allow private insurance to remain.