Bennet launches first TV ads in Iowa

White House hopeful Sen. Michael BennetMichael Farrand BennetHouse Democrats chart course to 'solving the climate crisis' by 2050 'The Senate could certainly use a pastor': Georgia Democrat seeks to seize 'moral moment' Some realistic solutions for income inequality MORE (D-Colo.) on Tuesday launched his first two television ads in Iowa as he tries to gain traction in the critical caucus state. 

The ads, titled “Most” and “Truth,” seek to cast Bennet as a pragmatist “tackling tough problems” and underscore his plan to institute a public health care option while allowing Americans to keep their private insurance plan if they choose. 

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“The truth is, a health care plan that starts by kicking people off their coverage makes no sense. We all know it,” Bennet, a vocal centrist, says. “Before we go and blow up everything, let’s try this: give families a choice, keep your health care or join a public option. It’s that simple, and it’s the fastest way to cover everybody.” 

Health care has emerged as a chief fault line in the Democratic presidential primary, with Sens. Bernie SandersBernie SandersDemocratic senator will introduce bill mandating social distancing on flights after flying on packed flight Neil Young opposes use of his music at Trump Mt Rushmore event: 'I stand in solidarity with the Lakota Sioux' Democratic strategist Andrew Feldman says Biden is moving left MORE (I-Vt.) and Elizabeth WarrenElizabeth WarrenThe Hill's Campaign Report: Biden chips away at Trump's fundraising advantage Warnock raises almost M in Georgia Senate race in second quarter The Hill's Morning Report - Trump lays low as approval hits 18-month low MORE (D-Mass.) calling for a single-payer policy that would scrap private plans while the rest of the field debates different proposals that would institute a public option and allow private coverage to continue.

Bennet’s campaign said Tuesday’s ads are part of a seven-figure TV and digital ad buy will run over the course of several weeks. A third ad will also be unveiled during that time.

“Everywhere Michael goes on the campaign trail, people walk away believing he is the leader we need to make change, but not enough people have had the chance to meet him or learn what drives him,” said Bennet campaign spokeswoman Shannon Beckham. 

“These ads show who Michael is and how he’s different from other candidates. He’s pounding truth into a campaign full of empty promises and broken politics — calling for a new generation of leadership and a health care solution that doesn’t take insurance away from millions of Americans.” 

Former Vice President Joe BidenJoe BidenCan Republicans handle the aftermath of Donald Trump? Biden seeks to supplant Trump in Georgia Trump's Mount Rushmore stunt will backfire MORE, entrepreneur Tom SteyerTom SteyerThe Hill's Campaign Report: Jacksonville mandates face coverings as GOP convention approaches Steyer endorses Markey in Massachusetts Senate primary Celebrities fundraise for Markey ahead of Massachusetts Senate primary MORE and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegDemocratic lawmakers call for expanding, enshrining LGBTQ rights Democrats debate Biden effort to expand map against Trump The Hill's Morning Report - Presented by Facebook - Dems, GOP dig in on police reform ahead of House vote MORE, three other Democratic White House contenders, are also currently airing ads in Iowa. Sen. Kamala HarrisKamala Devi HarrisSenators push foreign media to disclose if they are registered as foreign agents Warnock raises almost M in Georgia Senate race in second quarter Liberal veterans group urges Biden to name Duckworth VP MORE (D-Calif.) and former Rep. John DelaneyJohn DelaneyCoronavirus Report: The Hill's Steve Clemons interviews Rep. Rodney Davis Eurasia Group founder Ian Bremmer says Trump right on China but wrong on WHO; CDC issues new guidance for large gatherings The Hill's Coronavirus Report: Kansas City Mayor Quinton Lucas says country needs to rethink what 'policing' means; US cases surpass 2 million with no end to pandemic in sight MORE (D-Md.) have previously aired TV ads in the Hawkeye State, which will hold the first nominating contest of the 2020 cycle.

Bennet, who failed to qualify for this month’s primary debate, has struggled to gin up support for his long-shot presidential bid since its May launch, stagnating near the bottom of national and statewide polling. However, his campaign has said his late entry into the primary and allegedly unfair debate thresholds set by the Democratic National Committee (DNC) have stymied his campaign.

“Caucus-goers will decide who our nominee is, not the DNC,” Beckham said in a statement to Politico. “Unlike some of his colleagues, Michael is not just laundering money to Facebook to spend $70 for every $1 donation.”