DCCC leader advises Democrats to keep messaging on impeachment 'simple'

DCCC leader advises Democrats to keep messaging on impeachment 'simple'
© Greg Nash

House Democrats facing reelection in 2020 are being urged to keep their language on impeachment simple and direct, according to a memo from Rep. Cheri BustosCheryl (Cheri) Lea Bustos Democrats plot new approach to win over rural voters The Hill's Campaign Report: Sanders, Warren feud rattles Democrats House Democrats launch effort to register minority voters in key districts MORE (D-Ill.), who heads the Democratic Congressional Campaign Committee. 

In the memo obtained by The Hill, Bustos told her colleagues to keep their "language simple, direct and values-based" if asked about President TrumpDonald John TrumpKaine: Obama called Trump a 'fascist' during 2016 campaign Kaine: GOP senators should 'at least' treat Trump trial with seriousness of traffic court Louise Linton, wife of Mnuchin, deletes Instagram post in support of Greta Thunberg MORE's actions and impeachment. The chairwoman also said that House Democrats need to drive home the message that "no one is above the law." 


The memo pointed to polling that showed voters are finding Democratic messaging to be more convincing than Republicans' on impeachment. 

Fifty-four percent of those surveyed said they found the Democrats' message saying Trump is abusing his authority to be convincing, including 42 percent who said it was a very convincing argument. 

Just 44 percent of respondents said they found Republicans' messaging that "the Ukraine issue is just another witch hunt" to be convincing, with 34 percent of that total finding it was very convincing. 

The poll was conducted by the Democratic firm ALG Research. 

House Democrats have been grappling with how to address the issue of impeachment, worried it could hurt candidates running in swing districts.