Andrew Yang launches six-figure digital ad buy in early voting states

Democratic presidential candidate Andrew YangAndrew YangAndrew Yang planning to launch third party: report Poll: 73 percent of Democratic voters would consider voting for Biden in the 2024 primary Kings launch voting rights effort honoring John Lewis MORE has announced a six-figure digital ad buy in early primary and caucus states as the tech entrepreneur works to break out of the primary field’s middle tier.

The ad, which the Yang campaign confirmed to The Hill will run in Iowa, New Hampshire, Nevada and South Carolina, discusses Yang’s son, who is on the autism spectrum. Yang and his wife, Evelyn, say their experience shows the need for expanded access to health care.

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“If you have a child with special needs, it’s expensive. If you don’t have access to good health care, families literally have nothing,” Evelyn Yang says in the new ad. 

“We need to move towards a Medicare for All system where every American has access to quality and affordable services and start supporting families in a real way,” Yang added. 

The campaign told The Hill it is not disclosing the exact figure of how much money went into producing the ad.

Yang’s camp expressed confidence that the candidate's personal story as told through the ads will connect with voters in the crucial early nominating states.

“We know that Andrew having the first opportunity to introduce himself personally and on his own terms will be critical to victory. Paid media and direct contact with voters from the campaign is the most effective form of communication in 2019,” said Eric Ming, the campaign’s digital director.

“That’s why we’re launching digital ads that include the future First Family and issues that Andrew and Evelyn are passionate about addressing for American families.”

Yang has advocated for a “Medicare for All” system that keeps private insurance plans in place, though the focal point of his campaign has been combating job loss caused by automation and implementing a $1,000-a-month universal basic income platform.

The entrepreneur has enjoyed a staying power in the primary race that has seen him already qualify for the November debate and outlast several governors, senators and other establishment candidates.

However, his campaign consistently finds itself polling behind several other top rivals, including former Vice President Joe BidenJoe BidenHouse Democrat threatens to vote against party's spending bill if HBCUs don't get more federal aid Overnight Defense & National Security — The Pentagon's deadly mistake Haitians stuck in Texas extend Biden's immigration woes MORE; Sens. Elizabeth WarrenElizabeth WarrenFederal Reserve officials' stock trading sparks ethics review Manchin keeps Washington guessing on what he wants Warren, Daines introduce bill honoring 13 killed in Kabul attack MORE (D-Mass.), Bernie SandersBernie SandersDemocrats urge Biden to commute sentences of 4K people on home confinement Briahna Joy Gray: Push toward major social spending amid pandemic was 'short-lived' Sanders 'disappointed' in House panel's vote on drug prices MORE (I-Vt.) and Kamala HarrisKamala HarrisStefanik in ad says Democrats want 'permanent election insurrection' Live coverage: California voters to decide Newsom's fate Florida woman faces five years in prison for threatening to kill Harris MORE (D-Calif.); and South Bend, Ind. Mayor Pete ButtigiegPete ButtigiegOn The Money — Presented by Wells Fargo — Pelosi plows full speed ahead on jam-packed agenda Blumenthal calls on Buttigieg to investigate American Airlines-JetBlue partnership LGBT film festival to premiere documentary about Pete Buttigieg MORE.