Sanders campaign launches first New Hampshire TV ads

Sanders campaign launches first New Hampshire TV ads

Sen. Bernie SandersBernie SandersMilitary madness in the age of COVID-19 Will Twitter make @RealDonaldTrump a one-term president? Judd Gregg: The coming Biden coup MORE’s (I-Vt.) presidential campaign launched its first TV ads in New Hampshire this week, the campaign announced Wednesday. 

The $1 million ad buy will run for two weeks in the Granite State, and the 60-second “Fight for Us” ad will also be distributed digitally. 

The ad centers on the progressive senator’s message of fighting for American workers, relating the message back to Sanders’s personal story.

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“Growing up in a family that struggled economically powerfully influenced my life and my values,” Sanders is heard saying at a rally.

“Bernie Sanders — fighting to raise wages for American workers, leading the fight to guarantee health care for all, standing up for civil rights, seniors, veterans and our children’s future,” a narrator says. 

“In this moment, we need a fighter. Bernie Sanders — we know he’ll fight for us as president because he always has,” the ad continues. 

The ad was produced entirely in-house, according to the campaign. 

New Hampshire is the first state to hold a primary, second only to the Iowa caucus. 

Sanders is leading the field in New Hampshire, according to a CNN-University of New Hampshire poll released at the end of October. The poll found Sanders leading at 21 percent, with Sen. Elizabeth WarrenElizabeth WarrenTrump criticizes Redskins, Indians over potential name changes The Hill's Morning Report - Presented by Facebook - Trump wants schools to reopen, challenged on 'harmless' COVID-19 remark Judd Gregg: The coming Biden coup MORE (D-Mass.) trailing him by 3 points at 18 percent. Former Vice President Joe BidenJoe BidenTrump renews culture war, putting GOP on edge Atlanta mayor says she has tested positive for COVID-19 Trump downplaying sparks new criticism of COVID-19 response MORE followed in third at 15 percent.