Sanders campaign to spend $30 million on TV ads in first 4 2020 states, California

Sanders campaign to spend $30 million on TV ads in first 4 2020 states, California

Sen. Bernie SandersBernie SandersBiden wins Hawaii primary Warren to host high-dollar fundraiser for Biden Julián Castro to become senior advisor for Voto Latino MORE’s (I-Vt.) campaign will spend $30 million on TV ads in the first four 2020 presidential voting states and California, The New York Times reported

The newspaper noted that the announcement aligns Sanders, who has so far focused on a grassroots efforts, with more conventional campaign methods that could connect him with older voters.

ADVERTISEMENT
“He brings regular people into the process who are not currently participating,” Sanders adviser Jeff Weaver told the Times.

“You need to be reaching people in a nonpolitical space," he added. "To find people who are not going to caucus, you have to be in spaces where they are, and that’s on television.”

The ads will reportedly be developed within his campaign organization and shown in Iowa, Nevada, New Hampshire, South Carolina and California.

Sanders has appeared on television screens in Iowa since October, spending $1.3 million on ads in the state. On Thursday, his ads begin airing in New Hampshire, where he invested $1 million.

This development comes as two of his fellow 2020 candidates, Sen. Elizabeth WarrenElizabeth WarrenWarren to host high-dollar fundraiser for Biden It's as if a Trump operative infiltrated the Democratic primary process Hillicon Valley: Lawmakers demand answers on Chinese COVID hacks | Biden re-ups criticism of Amazon | House Dem bill seeks to limit microtargeting MORE (D-Mass.) and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegIt's as if a Trump operative infiltrated the Democratic primary process Here's how Biden can win over the minority vote and the Rust Belt The Hill's Campaign Report: Democrat concedes in California House race MORE, have opened more field offices in Iowa than the Vermont senator, the Times noted.

Sanders until now has instead focused on online campaigning.

The Vermont progressive has taken in the most money of the Democratic candidates so far, reporting he raised $61.5 million as of the end of September. The campaign has disclosed it has $33.7 million in the bank.