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Sanders campaign to spend $30 million on TV ads in first 4 2020 states, California

Sanders campaign to spend $30 million on TV ads in first 4 2020 states, California

Sen. Bernie SandersBernie SandersFormer Sanders press secretary: 'Principal concern' of Biden appointments should be policy DeVos knocks free college push as 'socialist takeover of higher education' The Hill's 12:30 Report — Presented by Capital One — Giuliani denies discussing preemptive pardon with Trump MORE’s (I-Vt.) campaign will spend $30 million on TV ads in the first four 2020 presidential voting states and California, The New York Times reported

The newspaper noted that the announcement aligns Sanders, who has so far focused on a grassroots efforts, with more conventional campaign methods that could connect him with older voters.

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“He brings regular people into the process who are not currently participating,” Sanders adviser Jeff Weaver told the Times.

“You need to be reaching people in a nonpolitical space," he added. "To find people who are not going to caucus, you have to be in spaces where they are, and that’s on television.”

The ads will reportedly be developed within his campaign organization and shown in Iowa, Nevada, New Hampshire, South Carolina and California.

Sanders has appeared on television screens in Iowa since October, spending $1.3 million on ads in the state. On Thursday, his ads begin airing in New Hampshire, where he invested $1 million.

This development comes as two of his fellow 2020 candidates, Sen. Elizabeth WarrenElizabeth WarrenDespite veto threat, Congress presses ahead on defense bill Overnight Defense: Defense bill moving forward despite Trump veto threat over tech fight | Government funding bill hits snag | Top general talks Afghanistan, Pentagon budget Katie Porter in heated exchange with Mnuchin: 'You're play-acting to be a lawyer' MORE (D-Mass.) and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegJuan Williams: Clyburn is my choice as politician of the year 'Biff is president': Michael J. Fox says Trump has played on 'every worst instinct in mankind' Buttigieg: Denying Biden intelligence briefings is about protecting Trump's 'ego' MORE, have opened more field offices in Iowa than the Vermont senator, the Times noted.

Sanders until now has instead focused on online campaigning.

The Vermont progressive has taken in the most money of the Democratic candidates so far, reporting he raised $61.5 million as of the end of September. The campaign has disclosed it has $33.7 million in the bank.