Bloomberg to spend $100M on anti-Trump ads in battleground states

Bloomberg to spend $100M on anti-Trump ads in battleground states
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Former New York City Mayor Michael BloombergMichael BloombergBiden's spending plans: Good PR, but bad politics and policy Top 12 political donors accounted for almost 1 of every 13 dollars raised since 2009: study Holder, Yates lead letter backing Biden pick for Civil Rights Division at DOJ MORE plans to drop $100 million on anti-Trump ads in key swing states during the 2020 election.

The digital ad campaign will focus on Arizona, Michigan, Pennsylvania and Wisconsin, four states Democrats are eager to flip into their column next year, and will run starting Friday through the end of the primary season. The ads will not feature Bloomberg himself.

“Mike isn’t waiting to take on the President, he's starting now. This is all hands on deck,” Bloomberg spokesman Jason Schechter told The Hill. 


One ad shared with The Hill shows the top of President TrumpDonald TrumpTrump's Facebook ban to stay in place, board rules Trump allies launching nonprofit focused on voter fraud DOJ asks for outside lawyer to review Giuliani evidence MORE's Twitter page with the caption "A TWEET SHOULDN'T THREATEN OUR NATION'S NATIONAL SECURITY," an apparent reference to the president's tendency to announce significant changes in foreign policy over social media.

The announcement of the ad campaign comes as Bloomberg takes steps to plunge into the crowded 2020 Democratic primary field, a move that could upheave the party’s presidential nominating contest. The former mayor filed paperwork to appear in the Alabama and Arkansas primaries but did not file paperwork for the crucial New Hampshire primary by the Friday deadline.

The $100 million investment could serve as a counterbalance to Trump’s gargantuan campaign bank account. The president and the Republican National Committee have combined to raise $308 million so far this year and started November with $156 million in cash reserves.

Bloomberg, a centrist who is worth approximately $50 billion, could be on a collision course with former Vice President Joe BidenJoe BidenCensus results show White House doubling down on failure Poll: Americans back new spending, tax hikes on wealthy, but remain wary of economic impact True immigration reform requires compromise from both sides of the aisle MORE and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegBusiness groups target moderate Democrats on Biden tax plans Biden plugs infrastructure with a personal favorite: Amtrak CDC says cruises could begin in July MORE, the leading moderates in the Democratic race, should he officially enter the contest. He could also draw fire from progressives such as Sens. Bernie SandersBernie SandersPBS White House reporter Yamiche Alcindor to moderate 'Washington Week' Pressure builds for Biden to back vaccine patent waivers Democrats confront difficult prospects for midterms MORE (I-Vt.) and Elizabeth WarrenElizabeth WarrenSchumer works to balance a divided caucus's demands DNC gathers opposition research on over 20 potential GOP presidential candidates Warren book reflects on losing 2020 bid: 'Painful' MORE (D-Mass.), who claim that he is trying to buy his way into the election. 

Despite his virtually endless resources, Bloomberg would still face an uphill battle to clinch the Democratic Party’s nomination — his competitors have been canvassing and organizing across the country for months, and national polling shows him in the low single digits.

Updated on Nov. 16 at 7:17 a.m.