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Bloomberg to spend $100M on anti-Trump ads in battleground states

Bloomberg to spend $100M on anti-Trump ads in battleground states
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Former New York City Mayor Michael BloombergMichael BloombergEverytown hits GOP on gun safety in closing .5M battleground ad barrage A closing argument: Why voters cannot trust Trump on healthcare Biden campaign swamps Trump on TV airwaves MORE plans to drop $100 million on anti-Trump ads in key swing states during the 2020 election.

The digital ad campaign will focus on Arizona, Michigan, Pennsylvania and Wisconsin, four states Democrats are eager to flip into their column next year, and will run starting Friday through the end of the primary season. The ads will not feature Bloomberg himself.

“Mike isn’t waiting to take on the President, he's starting now. This is all hands on deck,” Bloomberg spokesman Jason Schechter told The Hill. 

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One ad shared with The Hill shows the top of President TrumpDonald John TrumpBiden holds massive cash advantage over Trump ahead of Election Day Tax records show Trump maintains a Chinese bank account: NYT Trump plays video of Biden, Harris talking about fracking at Pennsylvania rally MORE's Twitter page with the caption "A TWEET SHOULDN'T THREATEN OUR NATION'S NATIONAL SECURITY," an apparent reference to the president's tendency to announce significant changes in foreign policy over social media.

The announcement of the ad campaign comes as Bloomberg takes steps to plunge into the crowded 2020 Democratic primary field, a move that could upheave the party’s presidential nominating contest. The former mayor filed paperwork to appear in the Alabama and Arkansas primaries but did not file paperwork for the crucial New Hampshire primary by the Friday deadline.

The $100 million investment could serve as a counterbalance to Trump’s gargantuan campaign bank account. The president and the Republican National Committee have combined to raise $308 million so far this year and started November with $156 million in cash reserves.

Bloomberg, a centrist who is worth approximately $50 billion, could be on a collision course with former Vice President Joe BidenJoe BidenBiden holds massive cash advantage over Trump ahead of Election Day Tax records show Trump maintains a Chinese bank account: NYT Trump plays video of Biden, Harris talking about fracking at Pennsylvania rally MORE and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegLGBTQ voters must show up at the polls, or risk losing progress Buttigieg says it's time to 'turn the page' on Trump administration Sunday shows preview: Coronavirus cases surge in the Midwest; Trump hits campaign trail after COVID-19 MORE, the leading moderates in the Democratic race, should he officially enter the contest. He could also draw fire from progressives such as Sens. Bernie SandersBernie SandersOcasio-Cortez rolls out Twitch channel to urge voting Calls grow for Democrats to ramp up spending in Texas The Hill's Morning Report - Sponsored by Goldman Sachs - Tipping point week for Trump, Biden, Congress, voters MORE (I-Vt.) and Elizabeth WarrenElizabeth WarrenJustice Department charges Google with illegally maintaining search monopoly Overnight Health Care: Trump takes criticism of Fauci to a new level | GOP Health Committee chairman defends Fauci | Birx confronted Pence about Atlas Senate Democrats call for ramped up Capitol coronavirus testing MORE (D-Mass.), who claim that he is trying to buy his way into the election. 

Despite his virtually endless resources, Bloomberg would still face an uphill battle to clinch the Democratic Party’s nomination — his competitors have been canvassing and organizing across the country for months, and national polling shows him in the low single digits.

Updated on Nov. 16 at 7:17 a.m.