Progressive group to spend as much as $45M to turn out young voters

Progressive group to spend as much as $45M to turn out young voters
© Aaron Schwartz

A progressive nonprofit funded mainly by Democratic presidential candidate Tom SteyerTom SteyerSteyer endorses reparations bill, commits to working with Jackson Lee Progressive group launches M pro-Biden ad buy targeting young voters The Hill's Campaign Report: Jacksonville mandates face coverings as GOP convention approaches MORE is investing $45 million as part of a youth voter turnout campaign ahead of the 2020 election. 

NextGen America said the multimillion-dollar investment will go toward registering, engaging and mobilizing young voters in 11 states to elect Democrats up and down the ballot as part of efforts to elect a Democratic president and deliver control of the Senate and state legislatures across the country to Democrats.

“Yet again, it’s going to come down to young Americans to save the country,” NextGen America Executive Director Ben Wessel said in the Monday announcement. “NextGen America’s 2020 program will beat Trump, flip the Senate, and make sure that our generation has a prayer at a livable planet with a more equitable economy. We absolutely cannot afford to lose this year.”


The group, founded by Steyer, is focusing the organizing campaign on 11 battleground states: Arizona, Florida, Iowa, Maine, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia and Wisconsin.

Steyer stepped down as president of NextGen after announcing his presidential bid.

The group’s goal is to register at least 270,000 young people, aged 18 to 35, to vote and turn out 330,000 already-registered voters in the identified states. 

The $45 million will fund on-the-ground field organizing on campuses and in communities, digital tactics, and experiment-informed direct mail. In addition to pushing the battleground states to vote blue in the 2020 presidential election, the group is targeting a group of Republican senators. 

NextGen’s push is looking to defeat Republican Sens. Joni ErnstJoni Kay ErnstIowa Senate candidate raises 2K after dog goes viral Obama announces first wave of 2020 endorsements On The Trail: The first signs of a post-Trump GOP MORE (Iowa), Thom TillisThomas (Thom) Roland TillisObama announces first wave of 2020 endorsements On The Trail: The first signs of a post-Trump GOP Chamber of Commerce endorses Ernst for reelection MORE (N.C.), Martha McSallyMartha Elizabeth McSallyMark Kelly clinches Democratic Senate nod in Arizona McSally defeats primary challenger for GOP Senate nod in Arizona Unemployment debate sparks GOP divisions MORE (Ariz.) and Susan CollinsSusan Margaret CollinsUnemployment debate sparks GOP divisions Obama announces first wave of 2020 endorsements Senate GOP divided over whether they'd fill Supreme Court vacancy  MORE (Maine), as well as defend Democratic Sens. Gary PetersGary Charles PetersTensions flare as GOP's Biden probe ramps up  House committee requests hearing with postmaster general amid mail-in voting concerns Senators press Postal Service over complaints of slow delivery MORE (Mich.) and Jeanne ShaheenCynthia (Jeanne) Jeanne ShaheenThe Hill's Coronavirus Report: GoDaddy CEO Aman Bhutani says DC policymakers need to do more to support ventures and 'solo-preneurs'; Federal unemployment benefits expire as coronavirus deal-making deadlocks Overnight Defense: Pompeo pressed on move to pull troops from Germany | Panel abruptly scraps confirmation hearing | Trump meets family of slain soldier Shaheen, Chabot call for action on new round of PPP loans MORE (N.H.). 

The group is also aiming to flip the state legislative chambers in Florida, North Carolina and Pennsylvania.