Progressive group to spend as much as $45M to turn out young voters

Progressive group to spend as much as $45M to turn out young voters
© Aaron Schwartz

A progressive nonprofit funded mainly by Democratic presidential candidate Tom SteyerThomas (Tom) Fahr SteyerGabbard says she won't participate in next debate even if she qualifies Emanuel jokes: 'I'm a new, mellow Rahm' Booker campaign rakes in million after Harris exits 2020 race MORE is investing $45 million as part of a youth voter turnout campaign ahead of the 2020 election. 

NextGen America said the multimillion-dollar investment will go toward registering, engaging and mobilizing young voters in 11 states to elect Democrats up and down the ballot as part of efforts to elect a Democratic president and deliver control of the Senate and state legislatures across the country to Democrats.

“Yet again, it’s going to come down to young Americans to save the country,” NextGen America Executive Director Ben Wessel said in the Monday announcement. “NextGen America’s 2020 program will beat Trump, flip the Senate, and make sure that our generation has a prayer at a livable planet with a more equitable economy. We absolutely cannot afford to lose this year.”


The group, founded by Steyer, is focusing the organizing campaign on 11 battleground states: Arizona, Florida, Iowa, Maine, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia and Wisconsin.

Steyer stepped down as president of NextGen after announcing his presidential bid.

The group’s goal is to register at least 270,000 young people, aged 18 to 35, to vote and turn out 330,000 already-registered voters in the identified states. 

The $45 million will fund on-the-ground field organizing on campuses and in communities, digital tactics, and experiment-informed direct mail. In addition to pushing the battleground states to vote blue in the 2020 presidential election, the group is targeting a group of Republican senators. 

NextGen’s push is looking to defeat Republican Sens. Joni ErnstJoni Kay ErnstHouston police chief excoriates McConnell, Cornyn and Cruz on gun violence GOP senators unveil bill to expand 'opportunity zone' reporting requirements Giffords, Demand Justice to pressure GOP senators to reject Trump judicial pick MORE (Iowa), Thom TillisThomas (Thom) Roland TillisThe real US patent 'crisis' Graham: FBI investigation in 2016 turned into a 'criminal conspiracy' The Hill's Campaign Report: Democrats worry about diversity on next debate stage MORE (N.C.), Martha McSallyMartha Elizabeth McSallyHere are the Senate Republicans who could vote to convict Trump Overnight Health Care: House to vote next week on drug prices bill | Conway says Trump trying to find 'balance' on youth vaping | US spent trillion on hospitals in 2018 Planned Parenthood targets GOP senators in seven-figure ad campaign MORE (Ariz.) and Susan CollinsSusan Margaret CollinsThe Hill's Morning Report - Sponsored by AdvaMed - A crucial week on impeachment Senate braces for brawl on Trump impeachment rules Here are the Senate Republicans who could vote to convict Trump MORE (Maine), as well as defend Democratic Sens. Gary PetersGary Charles PetersTrump to hold campaign rally in Michigan Senators sound alarm on dangers of ransomware attacks after briefing GOP set for all-out battle over Michigan Senate seat MORE (Mich.) and Jeanne ShaheenCynthia (Jeanne) Jeanne ShaheenOvernight Defense: Trump leaves door open to possible troop increase in Middle East | Putin offers immediate extension of key nuclear treaty Putin offers immediate extension of key nuclear treaty Biden reveals four women he could pick as his running mate MORE (N.H.). 

The group is also aiming to flip the state legislative chambers in Florida, North Carolina and Pennsylvania.