Bloomberg launches multimillion-dollar ad blitz across multiple states

Bloomberg launches multimillion-dollar ad blitz across multiple states
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Billionaire Michael BloombergMichael Rubens BloombergBloomberg's doctor releases 'outstanding' health report for 2020 candidate Krystal Ball: Influx of billionaire cash in 2020 contest is 'deeply corrosive' to 'civil society' Houston Chronicle stops using Bloomberg News wire stories for campaign coverage MORE launched a multimillion-dollar ad buy across a number of states and markets Friday, as he prepares a potential presidential run.

CNBC first reported the news, citing data compiled from ad tracking firm Advertising Analytics.

Advertising Analytics told The Hill that Bloomberg's ad buy had totaled $19.4 million over 90 local markets as of 2:40 p.m. ET. The firm also said that it expects the total number of markets to increase to 100 by the end of the day.


The minute-long ads will start airing Monday and run through Dec. 2.

The most expensive ad buys were in New York City, with $1.6 million, and Los Angeles, with $1.4 million. Other markets targeted include those in Florida, Texas, Massachusetts, Pennsylvania, and Michigan.

Bloomberg is considering jumping into the race for the Democratic nomination and has filed paperwork to run in a handful of states. On Thursday, the 77-year-old filed federal paperwork to run for president, but Bloomberg's camp has said that the move was only "procedural" and that it wasn't an official announcement of his candidacy 

New York's former mayor has a net worth of more than $50 billion.

A Bloomberg spokesperson declined to comment on the ad buy.

-- Updated at 2:53 p.m.