Booker launches first 2020 digital campaign ad

Booker launches first 2020 digital campaign ad

Sen. Cory BookerCory Anthony BookerSenate Dems to Pompeo: Comments about NPR reporter 'insulting and contemptuous' Black caucus in Nevada: 'Notion that Biden has all of black vote is not true' The Hill's 12:30 Report: House managers to begin opening arguments on day two MORE (D-N.J.) launched his presidential campaign’s first digital ad on Sunday as the senator looks to break through in the crowded primary field and secure a spot on the December debate stage. 

Booker’s ad is part of a six-figure buy and focuses on the New Jersey Democrat’s message of fighting hate and bigotry with unity and “Love.” 

“I’m here today because of love. A heroic love that pushed people to march, knowing they could be beaten, and board buses, knowing they could be bombed. From Seneca Falls to Selma to Stonewall, the truth of America is that we win when we come together and show the best of who we are against the worst that we face,” Booker narrates in the 30-second ad. 

ADVERTISEMENT

“That’s how we’ve beaten demagogues and bigots before, that’s how we’ll beat Donald TrumpDonald John TrumpKaine: Obama called Trump a 'fascist' during 2016 campaign Kaine: GOP senators should 'at least' treat Trump trial with seriousness of traffic court Louise Linton, wife of Mnuchin, deletes Instagram post in support of Greta Thunberg MORE. And that’s how I’ll lead as your president,” he continues. 

The ad release follows the campaign’s Tuesday announcement that it would focus on persuasive ads as Booker looks to qualify for the December debate in Los Angeles. Booker reached the donor threshold after the November debate, but he has yet to meet the polling requirements. 

To make the stage, candidates need to register support of 4 percent or more in four qualifying polls or 6 percent in two approved early voting state polls in Iowa, New Hampshire, Nevada or South Carolina. 

Candidates have until Dec. 12 to meet the requirements. Six have qualified so far, including former Vice President Joe BidenJoe BidenDes Moines Register endorses Elizabeth Warren as Democratic presidential nominee Sanders faces lingering questions about appeal to women voters George Conway: Witness missing from impeachment trial is Trump MORE, South Bend, Ind., Mayor Pete ButtigiegPeter (Pete) Paul ButtigiegDes Moines Register endorses Elizabeth Warren as Democratic presidential nominee Candidates weighing using private jets to get to Iowa Biden nabs endorsement from Iowa Democrat in swing district MORE, Sen. Kamala HarrisKamala Devi HarrisHarris on 2020 endorsement: 'I am not thinking about it right now' Panel: Is Kamala Harris a hypocrite for mulling a Joe Biden endorsement? The Hill's Morning Report — Dems detail case to remove Trump for abuse of power MORE (D-Calif.), Sen. Amy KlobucharAmy Jean KlobucharDes Moines Register endorses Elizabeth Warren as Democratic presidential nominee Sunday shows preview: Lawmakers prepare for week two of impeachment trial Moore defends Sanders's reputation: 'We don't want the fake, and the phony and the fraudulent' MORE (D-Minn.), Sen. Elizabeth WarrenElizabeth Ann WarrenDes Moines Register endorses Elizabeth Warren as Democratic presidential nominee Sanders faces lingering questions about appeal to women voters Sunday shows preview: Lawmakers prepare for week two of impeachment trial MORE (D-Mass.) and Sen. Bernie SandersBernie SandersKaine: Obama called Trump a 'fascist' during 2016 campaign Des Moines Register endorses Elizabeth Warren as Democratic presidential nominee Sanders faces lingering questions about appeal to women voters MORE (I-Vt.).