Loeffler plans to spend $20 million on Georgia Senate campaign

Loeffler plans to spend $20 million on Georgia Senate campaign
© Getty Images

Georgia’s soon-to-be Sen. Kelly Loeffler (R) will spend $20 million of her personal fortune on her bid to hold on to her Senate seat next year, according to a person familiar with her plans.

Loeffler, the multimillionaire CEO of an Atlanta-based financial services firm, was appointed on Wednesday to replace retiring Sen. Johnny IsaksonJohnny IsaksonOvernight Health Care: New drug price hikes set stage for 2020 fight | Conservative group to spend M attacking Pelosi drug plan | Study finds Medicaid expansion improved health in Southern states New Georgia senator takes spot on health committee Loeffler sworn in to Georgia seat MORE (R) in 2020. Her appointment sets up a special election next year that is expected to draw both Republican and Democratic challengers.

ADVERTISEMENT

Because it will be a special election, there won’t be primaries to determine the Republican and Democratic nominees, and candidates of all parties will appear on the ballot in November. If no candidate manages to reach the 50 percent threshold, a runoff election between the top two finishers will be held in January 2021. 

Georgia Gov. Brian Kemp’s (R) decision to tap Loeffler for the Senate seat has prompted frustration from some Republicans and allies of President TrumpDonald John TrumpTrump rails against impeachment in speech to Texas farmers Trump administration planning to crack down on 'birth tourism': report George Conway on Trump adding Dershowitz, Starr to legal team: 'Hard to see how either could help' MORE, who had pressed Kemp to appoint Rep. Doug CollinsDouglas (Doug) Allen CollinsMedia's selective outrage exposed in McSally-Raju kerfuffle The five dumbest things said about impeachment so far Pelosi accepts Collins's apology for saying Democrats are 'in love with terrorists' MORE (R-Ga.), the ranking member on the House Judiciary Committee, to take over for Isakson when he retires at the end of the year.

Even before Loeffler’s appointment on Wednesday, Collins had suggested that he may run for the Senate seat in 2020 if he was not appointed to replace Isakson.

Nevertheless, Senate Republicans have rallied behind Loeffler. The National Republican Senatorial Committee is expected to back her next year, and she has won praise from Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellDemocrats worry a speedy impeachment trial will shut out public George Conway group drops ad seeking to remind GOP senators of their 'sworn oaths' ahead of impeachment trial GOP senator 'open' to impeachment witnesses 'within the scope' of articles MORE (R-Ky.).

After Kemp announced Loeffler’s appointment on Wednesday, McConnell called on Senate Republicans to come out in support of the Atlanta businesswoman. 

"Senator-designate Loeffler will have my full support for reelection in 2020 as a Republican incumbent and I encourage all my colleagues to join me,” McConnell said in a statement.

Still, next year’s race for Isakson’s seat is expected to be an expensive one, as Democrats and Republicans alike are expected to pour money into the race.