Loeffler plans to spend $20 million on Georgia Senate campaign

Loeffler plans to spend $20 million on Georgia Senate campaign
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Georgia’s soon-to-be Sen. Kelly Loeffler (R) will spend $20 million of her personal fortune on her bid to hold on to her Senate seat next year, according to a person familiar with her plans.

Loeffler, the multimillionaire CEO of an Atlanta-based financial services firm, was appointed on Wednesday to replace retiring Sen. Johnny IsaksonJohnny IsaksonThe Hill's 12:30 Report: Job growth soars in November The Hill's Campaign Report: Democrats worry about diversity on next debate stage Doug Collins on potential 2020 Senate run: I'm not 'ruling it out' MORE (R) in 2020. Her appointment sets up a special election next year that is expected to draw both Republican and Democratic challengers.

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Because it will be a special election, there won’t be primaries to determine the Republican and Democratic nominees, and candidates of all parties will appear on the ballot in November. If no candidate manages to reach the 50 percent threshold, a runoff election between the top two finishers will be held in January 2021. 

Georgia Gov. Brian Kemp’s (R) decision to tap Loeffler for the Senate seat has prompted frustration from some Republicans and allies of President TrumpDonald John TrumpLawmakers release defense bill with parental leave-for-Space-Force deal House Democrats expected to unveil articles of impeachment Tuesday Houston police chief excoriates McConnell, Cornyn and Cruz on gun violence MORE, who had pressed Kemp to appoint Rep. Doug CollinsDouglas (Doug) Allen CollinsGOP lawmaker closes: Impeachment a 'scam,' Judiciary a 'rubber stamp' Tempers flare at tense Judiciary hearing on impeachment Overnight Defense: Bombshell report reveals officials misled public over progress in Afghanistan | Amazon accuses Trump of 'improper pressure' in Pentagon contract decision | House Judiciary holds final impeachment hearing MORE (R-Ga.), the ranking member on the House Judiciary Committee, to take over for Isakson when he retires at the end of the year.

Even before Loeffler’s appointment on Wednesday, Collins had suggested that he may run for the Senate seat in 2020 if he was not appointed to replace Isakson.

Nevertheless, Senate Republicans have rallied behind Loeffler. The National Republican Senatorial Committee is expected to back her next year, and she has won praise from Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellHouston police chief excoriates McConnell, Cornyn and Cruz on gun violence Overnight Health Care — Presented by That's Medicaid — Deal on surprise medical bills faces obstacles | House GOP unveils rival drug pricing measure ahead of Pelosi vote | Justices to hear case over billions in ObamaCare payments GOP senators worry Trump made 'problematic' concessions in trade deal MORE (R-Ky.).

After Kemp announced Loeffler’s appointment on Wednesday, McConnell called on Senate Republicans to come out in support of the Atlanta businesswoman. 

"Senator-designate Loeffler will have my full support for reelection in 2020 as a Republican incumbent and I encourage all my colleagues to join me,” McConnell said in a statement.

Still, next year’s race for Isakson’s seat is expected to be an expensive one, as Democrats and Republicans alike are expected to pour money into the race.