Bloomberg putting tens of millions behind new national ad campaign

Bloomberg putting tens of millions behind new national ad campaign

Michael BloombergMichael Rubens BloombergBloomberg: Trump should be impeached Bloomberg releases gun control plan Bloomberg network used widely in finance directs to his campaign site: report MORE is dropping tens of millions of dollars on a new national television ad, according to a report from The Associated Press.

The buy is in addition to Bloomberg’s already-outsize spending on advertising. When he entered the race for the Democratic presidential nomination late last month, the billionaire businessman and former New York City mayor rolled out a $37 million ad buy spanning roughly 100 media markets.

Bloomberg’s campaign did not offer an exact figure for the cost of his latest national ad spot, but said it was similar to his initial buy, the AP reported.

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No Democratic presidential candidate has come close to spending as much on television as Bloomberg has with the exception of Tom SteyerThomas (Tom) Fahr SteyerCastro hits fundraising threshold for December debate The Hill's 12:30 Report: Pelosi says House will move forward with impeachment Booker: Primary voters 'being denied' their candidates of choice MORE, another billionaire who has spent about $60 million so far.

The new national ad buy is set to begin airing on Wednesday in all 50 states and will continue over the next two weeks, according to the AP report.

Bloomberg’s campaign did not immediately respond to an inquiry from The Hill.

“Mike Bloomberg’s never been afraid of tough fights – the ones that make a true difference in people’s lives,” the ad says, according to the AP. “And Mike’s won them.”

In the spot, Bloomberg homes in on his argument that he is the candidate best positioned to defeat President TrumpDonald John TrumpTrumps light 97th annual National Christmas Tree Trump to hold campaign rally in Michigan 'Don't mess with Mama': Pelosi's daughter tweets support following press conference comments MORE in the 2020 general election.

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But before he can take on Trump directly, Bloomberg will have to get through a grueling primary race in which he faces rival Democrats who have been campaigning much longer than he has.

Most polls show the top tier of the Democratic primary field narrowed down to four candidates: former Vice President Joe BidenJoe BidenTrump to hold campaign rally in Michigan Castro hits fundraising threshold for December debate Buttigieg draws fresh scrutiny, attacks in sprint to Iowa MORE, Sen. Bernie SandersBernie SandersTrump to hold campaign rally in Michigan Castro hits fundraising threshold for December debate Buttigieg draws fresh scrutiny, attacks in sprint to Iowa MORE (I-Vt.), Sen. Elizabeth WarrenElizabeth Ann WarrenTrump to hold campaign rally in Michigan Castro hits fundraising threshold for December debate Buttigieg: Harris 'deserves to be under anybody's consideration' for vice president MORE (D-Mass.) and South Bend, Ind., Mayor Pete ButtigiegPeter (Pete) Paul ButtigiegCastro hits fundraising threshold for December debate On The Money: Congress races to beat deadline on shutdown | Trump asks Supreme Court to shield financial records from House Democrats | House passes bill to explicitly ban insider trading NYT editorial board calls on Buttigieg to disclose details of work at consulting firm MORE.

At the same time, Bloomberg has already begun facing accusations that he is seeking to buy the Democratic nomination by throwing millions from his personal fortune into his campaign. 

He has other political liabilities, as well. He only registered as a Democrat in 2018 after spending more than a decade as an independent. Between 2001 and 2007 he was a registered Republican. 

He has also faced questions about his record as New York City’s mayor, particularly his advocacy for so-called stop-and-frisk policing strategies that disproportionately targeted men of color. Bloomberg apologized last month for pushing those policies, saying that he was wrong to do so.