Yang expands campaign with senior hires for digital operations

Yang expands campaign with senior hires for digital operations
© Greg Nash

Andrew YangAndrew YangOvernight Energy: Sanders scores highest on green group's voter guide | Trump's latest wins for farmers may not undo trade damage | Amazon employees defy company to speak on climate change Majority sees no ties between business experience and political success Sanders scores highest on green group's voter guide MORE expanded his presidential bid's digital operations with two senior hires, including an alum of the Obama and Hillary ClintonHillary Diane Rodham ClintonDershowitz: Bolton allegations would not constitute impeachable offense Hillicon Valley — Presented by Philip Morris International — NFL social media accounts hacked | Dem questions border chief over controversial Facebook group | Clinton says Zuckerberg has 'authoritarian' views Clinton on Sanders comments: 'I wasn't thinking about the election' MORE White House campaigns.

Yang brought on Ally Letsky, a senior vice president and strategist at Deliver Strategies, to lead the campaign’s direct mail efforts and Julia Rosen, a partner at Fireside Campaigns, to helm the campaign’s digital strategy. 

“While other campaigns are scaling back or trying to sustain their current levels, our campaign is rapidly growing and adding experience and know-how to ensure that we peak at the right time," Yang said in a statement. "We’re absolutely thrilled that Ally and Julia — two of the most experienced and respected professionals in their fields — are bringing their expertise to the Yang Gang to help us compete and win."

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Letsky is a veteran of the Obama and Clinton presidential campaigns in 2012 and 2016, respectively. She helped former President Obama with his direct mail efforts during his reelection bid and served as the director of direct mail for Clinton’s failed 2016 bid. 

“Many Americans are hurting right now and Andrew Yang understands the harsh realities a lot of families and communities face,” Letsky said. "As stores close and jobs disappear, Andrew is the only candidate looking forward, past the rapidly changing economy around us, instead of looking back. Andrew is a breath of fresh air and I’m proud to be helping Andrew get his message across to voters directly."

Rosen has also worked with several Democratic organizations and establishment groups prior to joining Fireside Campaigns, including ActBlue and MoveOn.

Beyond their roles working on the campaign’s digital and direct mail efforts, they will also serve as senior advisers to Yang. 

The plan to expand Yang’s staff comes as other presidential campaigns are forced to reconsider how they allocate their resources among early primary and caucus states.

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Former Housing and Urban Development Secretary Julián Castro laid off staffers in New Hampshire and South Carolina earlier this month to narrow his focus on Iowa and Nevada, and Sen. Kamala HarrisKamala Devi HarrisBiden leads 2020 pack in congressional endorsements Harris on 2020 endorsement: 'I am not thinking about it right now' Panel: Is Kamala Harris a hypocrite for mulling a Joe Biden endorsement? MORE (D-Calif.) also slashed her staff in the Granite State before ultimately dropping out of the race Tuesday. 

Yang has enjoyed a staying power in the primary race that has seen him outlast several governors, senators and other establishment candidates. 

However, his campaign consistently finds itself polling behind several other top rivals, including former Vice President Joe BidenJoe BidenWarren: Dershowitz presentation 'nonsensical,' 'could not follow it' Bolton told Barr he was concerned Trump did favors for autocrats: report Dershowitz: Bolton allegations would not constitute impeachable offense MORE, Sens. Elizabeth WarrenElizabeth Ann WarrenWarren: Dershowitz presentation 'nonsensical,' 'could not follow it' On The Money: Stocks close with steep losses driven by coronavirus fears | Tax season could bring more refund confusion | Trump's new wins for farmers may not undo trade damage Overnight Energy: Sanders scores highest on green group's voter guide | Trump's latest wins for farmers may not undo trade damage | Amazon employees defy company to speak on climate change MORE (D-Mass.) and Bernie SandersBernie SandersGOP Iowa senator suggests Trump impeachment defense could hurt Biden at caucuses On The Money: Stocks close with steep losses driven by coronavirus fears | Tax season could bring more refund confusion | Trump's new wins for farmers may not undo trade damage Sanders launches first TV ads in Nevada MORE (I-Vt.), and South Bend, Ind., Mayor Pete ButtigiegPeter (Pete) Paul ButtigiegOvernight Energy: Sanders scores highest on green group's voter guide | Trump's latest wins for farmers may not undo trade damage | Amazon employees defy company to speak on climate change Sanders surges to first in New Hampshire: poll Majority sees no ties between business experience and political success MORE.