Billionaire and presidential candidate Tom Steyer saw a boost in search traffic on Google during this year’s first Democratic presidential debate on Tuesday night — partly thanks to his tie.

During the debate, Steyer appeared onstage donning a red and yellow plaid tie, a fashion choice that failed to go unnoticed on social media after hawk-eyed Twitter users pointed out a number of past public instances in which the candidate has appeared to don similar ties.

Here is the most important question the moderators are ignoring:

Why does Tom Steyer have only one tie? pic.twitter.com/D6SKfjcaGl

— michaelharriot (@michaelharriot) January 14, 2020

Tom Steyer only owns one tie. #DemDebate pic.twitter.com/vAJ27GFOoc

— Raheem Kassam (@RaheemKassam) January 14, 2020

Tom Steyer is a billionaire who apparently can only afford one tie

— Buck Sexton (@BuckSexton) January 14, 2020

Tom steyer is trolling me personally with that fucking tie

— Caroline Reilly (@ms_creilly) January 14, 2020

Why does Tom Steyer wear a Christmas tie every debate? #DemDebate

— Howie Carr (@HowieCarrShow) January 14, 2020

Tom Steyer’s got 2 billion bucks but only 1 tie

— Jon Miller (@MillerStream) January 14, 2020

Steyer, who surged to third place in a recent Morning Consult tracker of the early voting states after trailing the Democratic primary field for months, even saw his tie become a top Google trend in the final hours of Tuesday night.

Top trending search for @TomSteyer in the past hour? “Tom Steyer tie”

More #DemDebate data: https://t.co/I0WiP7r7bt

— GoogleTrends (@GoogleTrends) January 14, 2020

This isn’t the first time Steyer has drawn viral attention for his choice of ties.

Back in October, a spokesperson for Steyer addressed the matter after a similar-looking tie he wore also went viral then.

At the time, the spokesperson told CNN that Steyer “wears Scottish ties every day because, in his own words, you got to dress for the fight.”