Sanders launches $2.5 million television ad buy in California, Texas

Sanders launches $2.5 million television ad buy in California, Texas
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Sen. Bernie SandersBernie SandersBiden campaign: Trump and former vice president will have phone call about coronavirus Judge slams Wisconsin governor, lawmakers for not delaying election amid coronavirus outbreak The Hill's Campaign Report: Biden offers to talk coronavirus response with Trump MORE's (I-Vt.) campaign revealed on Tuesday it will launch a $2.5 million television ad buy in California and Texas, marking the campaign's first ad buy in the Super Tuesday states. 

"It is thanks to our grassroots donors that we can make big investments in the vital states of California and Texas," Sanders's campaign manager, Faiz Shakir, said in a statement. 

California and Texas are two of the largest delegate prizes in the party's primary. 

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News of the launch comes as Sanders leads in the Democratic primary pack in a number of state polls ahead of the first nominating contests. 

A new Los Angeles Times survey showed Sanders leading in California with 26 percent support ahead of the state's Super Tuesday primary on March 3.

Sanders appears to face more of an uphill climb in Texas. A CNN poll released last month showed Sanders in second place behind former Vice President Joe BidenJoe BidenBiden campaign: Trump and former vice president will have phone call about coronavirus Overnight Health Care: Trump resists pressure for nationwide stay-at-home order | Trump open to speaking to Biden about virus response | Fauci gets security detail | Outbreak creates emergency in nursing homes 16 things to know today about coronavirus outbreak MORE with 15 percent support.  

If Sanders performs well in the early Democratic nominating contests, he could sustain enough momentum going forward into Super Tuesday. 

A New York Times–Siena College survey released last week showed Sanders leading in Iowa with 25 percent support, while a CNN survey showed Sanders leading with 25 percent support in New Hampshire. 

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However, the progressive senator, along with a number of his competitors, will have to contend with former New York City Mayor Michael BloombergMichael BloombergFormer Bloomberg staffer seeks class-action lawsuit over layoffs Bloomberg spent over 0M on presidential campaign The Hill's Campaign Report: Officials in spotlight over coronavirus response MORE, who has poured millions into the Super Tuesday states. 

Bloomberg, a billionaire who is not fundraising, has already spent $270 million on advertising across the country ahead of the primary contests.

His efforts appear to be paying off in polls. A new Morning Consult survey shows him surpassing former South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegThe Hill's 12:30 Report: Pence defends response, says Trump never 'belittled' virus threat Reuters poll finds Sanders cutting Biden national lead to single digits Biden says he'll adopt plans from Sanders, Warren MORE with 12 percent support nationally.