Sanders launches $2.5 million television ad buy in California, Texas

Sanders launches $2.5 million television ad buy in California, Texas
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Sen. Bernie SandersBernie SandersSenators say White House aides agreed to infrastructure 'framework' Briahna Joy Gray: Biden is keeping the filibuster to have 'a Joe Manchin presidency' On The Money: Biden to fire FHFA director after Supreme Court removes restriction | Yellen pleads with Congress to raise debt ceiling MORE's (I-Vt.) campaign revealed on Tuesday it will launch a $2.5 million television ad buy in California and Texas, marking the campaign's first ad buy in the Super Tuesday states. 

"It is thanks to our grassroots donors that we can make big investments in the vital states of California and Texas," Sanders's campaign manager, Faiz Shakir, said in a statement. 

California and Texas are two of the largest delegate prizes in the party's primary. 


News of the launch comes as Sanders leads in the Democratic primary pack in a number of state polls ahead of the first nominating contests. 

A new Los Angeles Times survey showed Sanders leading in California with 26 percent support ahead of the state's Super Tuesday primary on March 3.

Sanders appears to face more of an uphill climb in Texas. A CNN poll released last month showed Sanders in second place behind former Vice President Joe BidenJoe BidenSchumer vows to advance two-pronged infrastructure plan next month Biden appoints veteran housing, banking regulator as acting FHFA chief Iran claims U.S. to lift all oil sanctions but State Department says 'nothing is agreed' MORE with 15 percent support.  

If Sanders performs well in the early Democratic nominating contests, he could sustain enough momentum going forward into Super Tuesday. 

A New York Times–Siena College survey released last week showed Sanders leading in Iowa with 25 percent support, while a CNN survey showed Sanders leading with 25 percent support in New Hampshire. 


However, the progressive senator, along with a number of his competitors, will have to contend with former New York City Mayor Michael BloombergMichael BloombergBiden's domestic and global challenges on COVID vaccinations Press: Even Jeff Bezos should pay income taxes What the Democrats should be doing to reach true bipartisanship MORE, who has poured millions into the Super Tuesday states. 

Bloomberg, a billionaire who is not fundraising, has already spent $270 million on advertising across the country ahead of the primary contests.

His efforts appear to be paying off in polls. A new Morning Consult survey shows him surpassing former South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegHigh-speed rail getting last minute push in Congress Buttigieg: Bipartisan deal on infrastructure 'strongly preferred' OVERNIGHT ENERGY: Biden ends infrastructure talks with key Republican | Colonial Pipeline CEO grilled over ransomware attack | Texas gov signs bills to improve power grid after winter storm MORE with 12 percent support nationally.