New Bloomberg ad blitz to run in 27 states

New Bloomberg ad blitz to run in 27 states
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Michael BloombergMichael BloombergNew York City auctioned off extra ventilators due to cost of maintenance: report DNC books million in fall YouTube ads Former Bloomberg staffer seeks class-action lawsuit over layoffs MORE’s presidential campaign will go up with three new television ads in 27 states this week as the former New York City mayor continues an unprecedented advertising blitz that has helped propel him into double digits in some national polls.

The Bloomberg campaign will go live with an ad attacking President TrumpDonald John TrumpCDC updates website to remove dosage guidance on drug touted by Trump Trump says he'd like economy to reopen 'with a big bang' but acknowledges it may be limited Graham backs Trump, vows no money for WHO in next funding bill MORE for breaking promises on health care. A second ad will promote Bloomberg’s own record on health care, while a third ad will tout his record as a “problem solver.”

The ads will run in nearly every Super Tuesday state, including California and Texas, the two states with the most delegates at stake on March 3.


The ads will also run in the Michigan, Wisconsin and Pennsylvania, the three “blue wall” states Democrats hope to win back from Trump in 2020.

And the ads will run in a variety of other general election battlegrounds whose primaries fall later on the calendar, such as Arizona, Florida, Georgia and Ohio.

In addition, Bloomberg will run a 60-second ad during Sunday’s Super Bowl, which will cost the campaign an estimated $11 million.

The Bloomberg campaign did not say how much money is going into the new ads running in 27 states. The former mayor has spent well over $200 million of his own money this cycle — more than every other candidate running for president combined.

Bloomberg is not competing in the first four states to vote but rather is staking his campaign on Super Tuesday, when about one-third of all the delegates will be allocated. 

Bloomberg has not been in any of the Democratic debates, but his national advertising strategy appears to be paying dividends.


A Morning Consult survey released this week found Bloomberg at 12 percent support, in fourth place and not far behind Sen. Elizabeth WarrenElizabeth WarrenHillicon Valley: Schiff presses intel chief on staff changes | Warren offers plan to secure elections | Twitter's Jack Dorsey to donate B to coronavirus fight | WhatsApp takes steps to counter virus misinformation Warren releases plan to secure elections during coronavirus pandemic On The Money: Trump officials struggle to get relief loans out the door | Dow soars more than 1600 points | Kudlow says officials 'looking at' offering coronavirus bonds MORE (D-Mass.).

The ad attacking Trump begins with the president making promises about how his policies will result in Americans having better health care for less money.

“As mayor, Mike Bloomberg helped expand coverage for 700,000 New Yorkers,” the narrator says. “As president, everyone will have access to affordable care. He’ll cap health care costs and ban surprise medical bills. Real plans. Not empty promises.”

A second ad states that U.S. health care costs are rising, along with the number of uninsured Americans.

“As president, he’ll lower drug costs and ensure everyone without coverage can get it,” The narrator says. “That’s a promise. And unlike [Trump], Mike actually keeps his.”

The third ad is a positive spot about how Bloomberg will unite the country.

“Here’s the America I know,” Bloomberg says in the ad. “A country that puts working together ahead of standing apart. Where we find common ground to expand health care and build a stronger, fairer economy and save our planet. I’m a problem solver. I build teams. I nurture new ideas. I hold myself accountable for results. It’s how I led a complex, diverse city, and it’s how I’ll unite and lead this country.”