Poll: Bloomberg overtakes Biden in Florida

Michael BloombergMichael BloombergThe truth behind companies' 'net zero' climate commitments The strategy Biden needs to pass his infrastructure plan Bloomberg, former RNC chair Steele back Biden pick for civil rights division MORE is leading the pack of Democratic presidential hopefuls in Florida, according to a new survey from St. Pete Polls, a sign that the former New York City mayor has picked up traction in a crucial swing state before most of his rivals have even started to campaign there. 

The poll shows Bloomberg with 27.3 percent support in the Sunshine State, up 10 points from a similar poll released late last month. Biden, meanwhile, has seen his support in Florida plummet, falling from more than 41 percent in January to 25.9 percent this month.

Former South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegBiden to meet Monday with bipartisan lawmakers about infrastructure Jill Biden gives shout out to Champ, Major on National Pet Day Buttigieg on exaggerated infrastructure jobs estimate: 'I should have been more precise' MORE and Sen. Bernie SandersBernie SandersBiden's policies are playing into Trump's hands Hillicon Valley: Amazon wins union election — says 'our employees made the choice' On The Money: Biden .5T budget proposes major hike in social programs | GOP bashes border, policing provisions MORE (I-Vt.) are jockeying for third place in the state, notching 10.5 percent and 10.4 percent respectively, while Sen. Amy KlobucharAmy KlobucharLobbying world New small business coalition to urge action on antitrust policy Bottom line MORE sits in fifth with 8.6 percent support. 


Sen. Elizabeth WarrenElizabeth WarrenOn The Money: Biden .5T budget proposes major hike in social programs | GOP bashes border, policing provisions Overnight Defense: Biden proposes 3B defense budget | Criticism comes in from left and right | Pentagon moves toward new screening for extremists POW/MIA flag moved back atop White House MORE (D-Mass.) and billionaire activist Tom SteyerTom SteyerSteyer says he has 'no plans' to run for public office again GOP targets ballot initiatives after progressive wins On The Trail: The political losers of 2020 MORE round out the top seven in the poll with 4.8 percent and 1.3 percent support respectively.

Florida’s Democratic presidential primary is still more than a month away. But the St. Pete poll suggests that Bloomberg’s aggressive spending has allowed him to build early name recognition in the nation’s largest and most volatile general election battleground. 

Unlike early primary and caucus states like Iowa and New Hampshire, where voters tend to value on-the-ground activism and face-to-face meetings with candidates, paid media holds outsize sway in Florida, a vast state of more than 21 million people. 

Bloomberg has spent tens of millions of dollars advertising in Florida since he launched his presidential campaign less than three months ago. Most of his rivals have yet to begin airing ads there, opting instead to spend money in earlier nominating contests. 

The St. Pete poll also suggests that Bloomberg is making inroads with critical voting blocs in the Sunshine State. He leads among Hispanic voters there with 35.4 percent support, a nearly 15-point gain over last month.


Biden’s support among those voters slipped to 19.7 percent in February. Last month, he led the pack among Hispanic voters in Florida with 36.4 percent support. 

Sanders, whose campaign has touted his strong support among Hispanic voters, places a distant third among those voters in Florida, registering 12.7 percent support. 

There are also signs that Bloomberg is beginning to cut into Biden’s support among black voters in the state. The St. Pete poll from January showed the former vice president with the support of 57 percent of black voters in Florida and Bloomberg with 12.6 percent support. 

But in the most recent poll, Biden’s support among those voters dropped to 41.5 percent, while Bloomberg’s rose to 22.7 percent.

The St. Pete Polls survey of 3,047 likely Florida Democratic primary voters was conducted from Feb. 12 to 13. It has margin of error of plus or minus 1.8 percentage points.