Democratic Senate campaign committee books $30M in fall TV ads

Democratic Senate campaign committee books $30M in fall TV ads
© Greg Nash

The Democratic Senatorial Campaign Committee (DSCC) is booking more than $30 million in fall television advertisements as it looks to broaden its electoral map ahead of November.

The reservations from the group’s independent expenditure arm include bookings in two states that Democrats see as crucial to their efforts to recapture control of the Senate: Arizona and North Carolina. 

But in a sign that the party is looking to expand its opportunities, the group is also reserving airtime in Montana and Iowa, two states that lean Republican but that Democrats believe could come into play down the line. 


The reservations include a $6.4 million booking in Arizona, $7.3 million in Iowa, $5.2 million in Montana and $11.7 million in North Carolina. Groups often book television advertising months in advance in order to lock in better rates. 

“Democrats have expanded the map with great candidates, blockbuster fundraising and a focus on the issues that matter to voters,” a DSCC spokesperson said. “These investments are the latest sign that Republicans are on defense and the majority is in play.”

Democrats need to pick up at least three or four seats to take control of the Senate, depending on which party wins control of the White House in November. 

The battle for the Senate currently centers on four states where vulnerable Republican incumbents are fending off tough challenges: Arizona, Colorado, Maine and North Carolina.  

But one Democratic incumbent up for reelection this year, Sen. Doug Jones (Ala.), is in serious political jeopardy, meaning that Democrats will likely have to take at least four Republican-held seats — and hold back GOP challenges in nearly a dozen other states — to win a majority.


The largest share of the DSCC’s $30 million investment is in North Carolina, where Sen. Thom TillisThomas (Thom) Roland TillisMcConnell backs Garland for attorney general GOP senators demand probe into Cuomo's handling of nursing home deaths CNN anchor confronts GOP chairman over senator's vote to convict Trump MORE (R-N.C.) is up against Democrat Cal Cunningham in what is expected to become one of the most expensive Senate races this cycle.

The group is also spending heavily in Arizona to take out Sen. Martha McSallyMartha Elizabeth McSallyHouse Freedom Caucus chair weighs Arizona Senate bid New rule shakes up Senate Armed Services subcommittees The Seventeenth Amendment and the censure of Donald Trump MORE (R-Ariz.). She lost a 2018 Senate bid to Sen. Kyrsten Sinema (D-Ariz.) and only gained her seat after Gov. Doug Ducey appointed her to replace the late Sen. John McCainJohn Sidney McCainHouse Freedom Caucus chair weighs Arizona Senate bid Cindy McCain planning 'intimate memoir' of life with John McCain Trump-McConnell rift divides GOP donors MORE (R-Ariz.). But she’s facing a tough challenge from Democrat Mark Kelly, who has proved to be one of the most prolific fundraisers of the cycle.

Democrats are hoping to bring at least one or two other states into play in the coming months, including Iowa, where Sen. Joni ErnstJoni Kay ErnstBill to shorten early voting period, end Election Day early in Iowa heads to governor's desk We know how Republicans will vote — but what do they believe? The Hill's Morning Report - Presented by TikTok - Senate trial will have drama, but no surprise ending MORE (R) is facing her first reelection bid, and Montana, where Sen. Steve DainesSteven (Steve) David DainesOVERNIGHT ENERGY: House Democrats reintroduce road map to carbon neutrality by 2050 | Kerry presses oil companies to tackle climate change | Biden delays transfer of sacred lands for copper mine Indigenous groups post billboards urging senators to confirm Deb Haaland Kennedy apologizes for calling Haaland a 'whack job' MORE (R) faces a strong challenge from the state’s sitting Democratic governor Steve BullockSteve BullockOvernight Health Care: CDC calls for schools to reopen with precautions | Cuomo faces rising scrutiny over COVID-19 nursing home deaths | Biden officials move to begin rescinding Medicaid work requirements Montana governor lifts state mask mandate Lobbying world MORE