Trump campaign to unleash $1M on digital ads hitting Biden over 'you ain't black' comment

President TrumpDonald John TrumpSessions accepts 'Fox News Sunday' invitation to debate, Tuberville declines Priest among those police cleared from St. John's Church patio for Trump visit Trump criticizes CNN on split-screen audio of Rose Garden address, protesters clashing with police MORE’s reelection campaign is launching a $1 million digital ad buy underscoring former Vice President Joe BidenJoe BidenPresidents and 'presidents' Biden to blast Trump's church photo op in Philadelphia speech Rudy Giuliani calls on Cuomo to remove Bill de Blasio MORE’s remarks that that African-American voters “ain’t black” if they are mulling backing the president.

The campaign’s plans, first reported by Politico and confirmed by The Hill on Saturday, include running a video montage of Biden’s remarks, made Friday on “The Breakfast Club” radio show. The campaign will also air a video underscoring Biden’s support for a 1994 crime bill that critics say resulted in spikes incarceration rates, particularly among people of color.


Biden’s camp has been playing defense since the former vice president set off an avalanche of criticism by saying that “if you have a problem figuring out whether you’re for me or Trump, then you ain’t black.”

Biden apologized for his remarks hours later, admitting he’d been too "cavalier."

“I know that the comments have come off like I was taking the African American vote for granted. But nothing could be further for the truth. I've never ever done that, and I've earned it every time I've run,” he said. 

The Trump campaign is seeking to capitalize on Biden’s comments as it pushes to make gains among black voters. The video montage will be featured nationally, while the clip on the crime bill will be deployed in swing states. The videos will appear on Instagram, Facebook, Google and other platforms.


The campaign is also selling $30 shirts with “#YouAintBlack” emblazoned on them. 

The president, who got only 8 percent support among African Americans in 2016, is eager to make marginal gains with black voters, hoping that even nominal swings could ease his path in key battleground states.

Trump and his campaign have touted his signing of a landmark criminal justice bill into law and dropped millions of dollars highlighting the story of a black woman whose sentence Trump commuted.