Tillis campaign releases first general election TV ad emphasizing 'humble' roots

Sen. Thom TillisThomas (Thom) Roland TillisThe Hill's Campaign Report: Trump's job approval erodes among groups that powered his 2016 victory Cunningham sets Senate fundraising record in North Carolina in challenge to Tillis Senate outlook slides for GOP MORE (R-N.C.), who is facing one of the toughest reelection campaigns among GOP senators, released his first general election TV ad on Tuesday. 

In the 30-second ad, the first-term senator discusses his “humble” roots growing up living “paycheck to paycheck.” 

“I grew up with strong parents and humble people in humble places, and I take a little humility to the U.S. Senate, where it’s in short supply,” Tillis says in the ad. 

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“My job is fighting for your job. We will build this economy back, and I’ll remember who needs it the most,” he adds. 

The ad is backed by a media buy totaling more than $750,000, the campaign said. It will run statewide on digital platforms and television in the Raleigh, Charlotte, Greensboro, Greenville and Wilmington media markets. 

Tillis is facing a tough challenge from Democrat Cal Cunningham. The race for the North Carolina senate seat is ranked a "toss-up" by The Cook Political Report.