Lincoln Project releases new pro-Biden ad in swing states

An anti-Trump Republican super PAC launched an ad promoting Democratic presidential nominee Joe BidenJoe BidenPelosi sets Thursday vote on bipartisan infrastructure bill Pressure grows to cut diplomatic red tape for Afghans left behind President Biden is making the world a more dangerous place MORE that will run in four key swing states starting Thursday. 

The Lincoln Project’s ad touts the former vice president as a leader who can “restore our decency,” while slamming Trump as a divisive and ineffective leader. 

“Joe Biden is a strong, caring leader who can guide us out of the hell Americans find ourselves in,” John Weaver, co-founder of The Lincoln Project, said in a statement. “It’s imperative Joe Biden wins this November.”


The ad quotes former presidents of both parties, including Presidents Reagan, Clinton, George W. Bush and Obama. The ad juxtaposes the other presidents, who the ad says rose in “moments of crisis to hear our pain and lead us forward,” with Trump’s comments and actions in response to recent nationwide protests over police brutality. 

The ad will run in Wisconsin, Ohio, Pennsylvania and Michigan — four states Trump narrowly carried in 2016 and Democrats are pushing to flip for Biden in November. 


This is the second pro-Biden ad the group has released, following one titled “Ready” that was released in April. The Lincoln Project has also launched numerous ads attacking Trump, including over his response to the coronavirus pandemic. 

Trump has railed against the group, which was co-founded by attorney George ConwayGeorge ConwayGeorge Conway: GOP blocking Jan. 6 commission 'more appalling' than both Trump acquittals Press: Get orange jumpsuit ready: extra large Influential Republicans detail call to reform party, threaten to form new one MORE, who is married to White House counselor Kellyanne ConwayKellyanne ConwayCook Political Report shifts Virginia governor's race to 'toss-up' Overnight Defense & National Security — Iron Dome funding clears House Sean Spicer, Russ Vought sue Biden over Naval Board removal MORE

Trump last month called the members of the group “RINOs,” an acronym meaning Republican in name only, and “losers.” 

After Trump’s public Twitter attack, the group said it had its biggest day of fundraising. 

Biden isn’t the only Democrat the group is endorsing. The Lincoln Project endorsed Montana Gov. Steve BullockSteve Bullock65 former governors, mayors back bipartisan infrastructure deal Arkansas, New Jersey governors to head National Governors Association Biden 'allies' painting him into a corner MORE (D) on Wednesday in his campaign for the state’s Senate race, and rolled out a digital ad touting the Democrat. 

Bullock won the primary in his state earlier this month and will face incumbent Sen. Steve DainesSteven (Steve) David DainesWarren, Daines introduce bill honoring 13 killed in Kabul attack Daines to introduce bill awarding Congressional Gold Medal to troops killed in Afghanistan Powell reappointment to Fed chair backed by Yellen: report MORE (R) in November in a race the Cook Political Report moved to a “toss up” last week.