Biden unveils first general election TV ad in Texas

Presumptive Democratic presidential nominee Joe BidenJoe BidenTrump alludes to possible 2024 run in White House remarks Tiger King's attorney believes they're close to getting pardon from Trump Cruz urges Supreme Court to take up Pennsylvania election challenge MORE will tell Texans in his first general election TV ad in the Lone Star State that they are tougher than the coronavirus pandemic. 

“I’m thinking of all of you today. I know the rising case numbers is causing fear and apprehension. People are frightened," Biden says in the minute-long ad. "They're especially worried about their parents, their grandparents, loved ones who are most at risk.”

The former vice president also says, "This virus is tough, but Texas is tougher."


Biden also calls on viewers to take safety precautions recommended by the Centers for Disease Control and Prevention, like wearing a mask in public spaces, socially distancing and more to slow the spread of COVID-19.

"We can stop the spread, but it's up to all of us to do it. We have to step up and do both the simple things and the hard things to keep our families and our neighbors safe. Wear a mask. Wash your hands. Stay home if you can and socially distance when you go out," Biden says. 

"I want every single American to know: If you're sick, if you're struggling, if you're worried about how you're going to get through the day, I will not abandon you," Biden continues. "We're all in this together. We'll fight this together, and together we'll emerge from this stronger than we were before we began."

The ad in the Lone Star State is part of a new mid-six-figure broadcast and digital advertisement buy, CNN reported. The ad will also be customized for Arizona, Florida and North Carolina, in addition to Texas.

It will air in each of Texas's top markets on area cable and Sunday cable shows, CNN reported. The campaign will also run a Spanish-language captioned version of the ad in Arizona, Florida and Texas online and on Univision.


The move comes as recent polls have shown Biden and President TrumpDonald John TrumpTrump alludes to possible 2024 run in White House remarks Trump threatens to veto defense bill over tech liability shield Tiger King's attorney believes they're close to getting pardon from Trump MORE running closely in Texas. A Dallas Morning News-University of Texas Tyler poll released Sunday showed Biden leading Trump by 5 points, receiving 46 percent of the vote to Trump’s 41 percent. Biden tied with the president in Texas in a CBS News poll released Sunday.

The Trump campaign fired back on Tuesday, saying Texas is out of reach for Biden.

“Democrats like to pretend Texas is on the table, but they know that’s a joke – just ask Governor Wendy Davis, Senator Beto O’Rourke, and President Hillary ClintonHillary Diane Rodham ClintonTrump has discussed possible pardons for three eldest children, Kushner: report McCaskill: 'Hypocrisy' for GOP to target Biden nominee's tweets after Trump Biden budget pick sparks battle with GOP Senate MORE," Samantha Zager, deputy national press secretary for the Trump campaign said in a statement to The Hill.

Texas, Arizona, Florida and North Carolina have all seen upticks in confirmed COVID-19 cases in recent weeks. Florida health officials recorded over 15,000 new coronavirus cases on Sunday, the highest single-day increase in any state across the country amid the ongoing pandemic.

Updated at 1:12 p.m.